Tag Archives: Epocrates
Issues in DTC: New Approaches to Patient Compliance
By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...
Posted in Social Media
Tagged #dtc2011, adherence, communication, convention, dialogue, doctor, DTC, e-patients, economy, Epocrates, event, Google Body Browser, healthcare, healthcare outcomes, individuality, information, medication, mobile, patient, patient compliance, patient literacy, personalization, Pharmaceutical industry, responsibility, ROI, University of Oregon
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Productivity Applications for Pharma Sales
This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles. By Bob Mason (@BobMasonPalio) With...
Posted in Digital Health
Tagged Digital Tools, doctor, efficient, Epocrates, Evernote, Google Maps, Pharma, Pharmaceutical industry, Sales, Salesforce, smartphone, technology
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