By Todd LaRoche (@toddlaroche)
Will social media be a category killer, crushing even mobile technologies? That’s an unlikely reality – especially if the FDA continues delaying the announcement of new advertising guidelines for online and social-media marketing. Plus, social media isn’t a replacement for other communication channels; it should be complementary, and part of a larger [...]
Tags:#dtc2011·conference·DTC·events·FDA·internet·marketing·medical applications·mobile·multi-channel·profit·smartphone·social media·spending·strategy
(Image via The Beauty Brains)
By Jeremy Lichtenberger (@ Air_Master_J)
Looking back, 2010 was a mixed bag. Economic uncertainty clouded over business plans and budgets, but many organizations found a way to make lemons out of lemonade: reaping the benefits of social media for cost effective marketing. Reflecting on the year that was inevitably raises questions about [...]
Tags:Android·application·consumer·demographics·disease management·economy·interaction·listen·marketing·mobile·research·smartphone·social media·unemployment
Richard Beck, Product Manager of Aptilon, demonstrates how physicians and Pharma reps can stay in touch instantly via their smartphones, and discusses their go-to-market strategy
Tags:#efp·Aptilon·conference·eComm & Online Marketing·events·eye for pharma·instant messaging·Pharmaceutical industry·physicians·Richard Beck·sales reps·smartphone·Thought Leaders·videos
By Dan Bobear (@dbobear)
In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession, they’re ready to get back to business and get back to planning for the future.
For Pharma, that means being able to keep up with the quickly emerging and [...]
Tags:audience·brand·communication·community·connect·doctor·economy·engage·future·health advocate·innovation·leadership·listening·marketing·opportunity·patient·planning·promote·smartphone·Social network·strategy·technology
Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:
The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]
Tags:application·BlackBerry·communications·doctor·Droid·e-detailing·innovation·IPhone·prescriptions·smartphone·technology
As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior Analyst at JupiterResearch for six years, leading their health coverage. She also applied her health psychology expertise at eDiets.com, managing community and providing [...]
Tags:communication·Communities·doctors·epatient·Manhattan Research·marketing·mobile·Monique Levy·networks·online resources·Patients·smartphone·social media
This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles.
By Bob Mason (@BobMasonPalio)
With ever-shrinking headcount and budget figures, sales and marketing teams are under more pressure than ever to make sure that their sales forces are performing optimally.
There are about 100,000 pharmaceutical [...]
Tags:Digital Tools·doctor·efficient·Epocrates·Evernote·Google Maps·Pharma·Pharmaceutical industry·Sales·Salesforce·smartphone·technology
By Sven Larsen (@zemoga)
Eric Topol is one of the most preeminent cardiologists in the world. He’s also a blogger and TED speaker.
At TEDMED this past fall, he spoke about some applications possible with wireless medicine – using sensors in smartphones, wristbands, headbands, chest straps, shoes and adhesive patches. These are cool on their own, but [...]
Tags:Eric Topol·Health care·innovation·Medicine·mobile·smartphone·technology·TED·tools·Trends·wireless
Marketing to Boomers
April 29th, 2011 · No Comments · Knowledge, Opinion
By Catlin Renaud (@catlinrenaud)
Baby Boomers – the 77 million people born between 1946 and 1964 – are redefining aging and shattering traditional assumptions about the sixth and seventh decades of life. We’ve all heard that 40 is the new 30, and that 50 is the youth of old age, but what does this mean for [...]
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Tags:affluence·age·aging·applications·baby boomers·Blog·caregiver·comments·consumers·demographic·disease mangement·Facebook·fitness·food·games·Health care·influence·interactive·lifestyle drugs·marketing·medical care·nutrition·online·opportunity·patient·podcast·population·smartphone·social gaming·Social network·spa·technology·traditional media·youth