Tag Archives: business strategy
The Challenge of Getting People Involved on Your Website
by Jason Brandt (@jasondmg3) Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical...
Citi’s Paul Butcher Points Out the Similarities Between Pharma and Financial Services
Paul Butcher, director of Communications at Citi, talks about getting over regulatory issues and embedding social media in your business strategy, and shares his social media strategy for...