Tag Archives: advertising

17 Jun/10

The Experience of a Lifetime: Erik Hauser & Experiential Marketing

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York's Times Square. By Kimberly Reyes (@CommDuCoeur) Aprils National DTC Conference in Washington DC had...

Posted in Social Media | Tagged advertising, branding, communication, consumer, creativity, experiential, innovation, marketing, patient, Pharma, Trends, User Experience | 3 Comments

11 Jun/10

The Six A’s for Managing Legal Disputes

Kristie Kuhl, JD, Senior Vice President, Makovsky + Co is a counselor on issues that impact biotechnology, specialty pharma, health-product distribution and medical devices. She led issues...

Posted in Social Media | Tagged advertising, business, Lawsuit, Legal Issues, marketing, media, patient, public relations, social media, trust | 8 Comments

2 Jun/10

How Do You Market Pharma Where DTC is Illegal?

This post will continue our week-long theme of "Pharma Without Borders," which inspects how Pharma companies engage with doctors and patients overseas. By Russ Ward (@russcward) Sometimes we...

Posted in Social Media | Tagged advertising, Canada, communication, DTC, global, Legal Issues, marketing, Mexico, Pharma, Pharmaceutical industry, public relations, strategy | 5 Comments

14 May/10

Following Up With Steve Woodruff of Impactiviti

This post wraps up our week-long discussion around the topic "What Would the Government Regulate?" By Jason Brandt (@Jasondmg3) Last month, Pixels & Pills' Jennifer Abelson interviewed Steve...

Posted in Digital Health, Social Media | Tagged advertising, communication, digital strategy, Facebook, FDA, innovation, Legal Issues, marketing, Pharmaceutical industry, regulations, social media, technology, Trends, Twitter | Leave a comment

6 May/10

Healthcare Creative Showcase

This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...

Posted in Social Media | Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website | 2 Comments

5 May/10

Identity Crisis: Pharma’s Corporate Logos

This post continues our discussion on creativity in the Pharma industry, identifying issues, highlighting case studies, and providing best practices guidelines for Pharma creatives. By Dan V....

Posted in Social Media | Tagged advertising, branding, communication, creativity, Design, logo, marketing, Opinion, Trends, visual | 4 Comments

4 May/10

This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...

Posted in Social Media | Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft | 4 Comments

29 Apr/10

NEWS BYTE: CMSS’ “Code for Interactions with Companies”

This news story is part of our week-long discussion around the theme of communication: how to speak to specific healthcare communities, and best practices for pharma executives. By Leah...

Posted in Social Media | Tagged advertising, clinical practice, communication, corporate gifts, digital strategy, grants, independence, marketing, Pharma, social media, sponsorships, transparency | 2 Comments

15 Apr/10

Razorfish Health: Everyone’s Good-Looking Older Brother

This post is part of this week's theme of "Ones to Watch," where Pixels & Pills keeps your list of need-to-know names in the industry up to date. By Kimberly Reyes (@CommDuCoeur) Razorfish is...

Posted in Social Media | Tagged advertising, branding, digital strategy, innovation, marketing, Microsoft, Pharmaceutical industry, Pixels & Pills, Publicis, Razorfish, technology | 4 Comments

12 Apr/10

Following Up with Amy Cowan of Google

We'll be kicking off this week's theme of "Ones to Watch" by revisiting Pixels & Pills' interview with Google's Amy Cowan at the ePharma Summit earlier this year. By Jason Brandt Last month,...

Posted in Digital Health, Social Media | Tagged advertising, Augmented reality, communication, e-pharma summit, Google, Google Health, Opinion, Video | 3 Comments

1 Apr/10

Will you be at the 10th Annual DTC National Conference?

Next week, 600 of the worlds leading pharmaceutical executives and marketing professionals will gather in our nations capital for the 10th Annual DTC National Conference. From April 7th to April 9th,...

Posted in Digital Health, Social Media | Tagged advertising, communication, Conferences, creativity, digital strategy, Direct-to-consumer advertising, DTC National Advertising Awards, DTC National Conference, Education, Health Care Reform, innovation, marketing, media, Pharma, social media, technology, Thought Leaders, Top 25 DTC Marketers | 3 Comments

10 Mar/10

Attention To Detail: The FDA Is Watching You

By Ian DeMeritt, PhD (@idemeritt) As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues...

Posted in Social Media | Tagged advertising, Compliance, DDMAC, digital media, digital strategy, drug safety, Education, FDA, Pharma, technology, Web Design, World Wide Web | 2 Comments