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Author Archives: Sven Patrick Larsen
Pharma Marketers’ New Engagement Weapon: Treato Pharma
By Spitz (@SpitzStrategy) Understanding Your Audience Budget, time, and resources are becoming increasingly finite, so every pharma marketer must now address questions that include: What is the best media mix to generate optimal awareness, engagement, even adherence, for my brands? … Continue reading
PACE Yourself!
There are so many great Pharma and Healthcare conferences this fall. We wish we could attend them all. While it’s physically not possible for us to do so (unless Spitz and his family decide they want to live in Philadelphia … Continue reading
We’re headed to eDTC Revolution! Are You?
Pixels and Pills is hitting the road again next week. Our destination this time is the ¬†eDTC Revolution Conference in the nation’s capitol,Washington, DC. We’ll even be adding to that citys already healthy volume of hot air, since our … Continue reading
TAKING THE PULSE OF THE E-PATIENT: A FULL 360 APPROACH TO UNDERSTANDING ENGAGEMENT
By Spitz (@SpitzStrategy) Heard But Not Yet Understood Every movement has a spokesperson at the core, a charismatic individual who defines, delivers, and drives the messaging and call-to-action. At the very center of the initiative focused on empowering, engaging, equipping, … Continue reading