Tag Archives: interview
8 Apr/11
Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors. function...
Posted in Digital Health
|
Tagged #dtc2011, conference, Context Media, diabetes, doctors, DTC National Convention, DTC Perspectives, events, interview, Novo Nordisk, Patients, Paul Stevenson, Point of Care, Rishi Shah, Video
|
8 Apr/11
Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO...
Posted in Social Media
|
Tagged #dtc2011, Casey Williams, conference, DTC National Convention, DTC Perspectives, events, interview, iProspect, life sciences, search, SEO, social media, Twitter, Video
|
8 Apr/11
R.J. Lewis, President & CEO of eHealthcare Solutions, discusses how his company's approach benefits both publishers and marketers, and talks about how the healthcare advertising landscape has...
Posted in Social Media
|
Tagged #dtc2011, advertising, audience, conference, DTC National Convention, DTC Perspectives, eHealthcare Solutions, events, interview, marketing, niche, publisher, R.J. Lewis, Video
|
7 Apr/11
Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants...
Posted in Social Media
|
Tagged #dtc2011, Asaf Evenhaim, brand website, conference, Crossix, DTC National Convention, DTC Perspectives, events, Everyday Health, interview, Mike Keriakos, patient education, research, ROI, Video
|
7 Apr/11
David Williams, editor of the Health Business Blog, talks about disruption, social media, healthcare policy, and how entrepreneurs are changing the healthcare system. function getCookie(e){var...
Posted in Social Media
|
Tagged #dtc2011, conference, David Williams, disruption, DTC National Convention, DTC Perspectives, entrepreneur, events, FDA, guidance, Health Business Blog, healthcare, interview, policy, social media, Video
|
7 Apr/11
Chris Economos, Director of Business Development for Healthy Interactions, discusses the value of facilitating community discussions both online and offline to help patients develop strategies to...
Posted in Social Media
|
Tagged #dtc2011, Chris Economos, community, conference, DTC National Convention, DTC Perspectives, engagement, events, health decisions, Healthy Interactions, interview, Patients, social media, Video
|
7 Apr/11
Jamie Turner, Chief Content Officer of The 60-Second Marketer, discusses FDA guidance, pharma diving into social media, and building the infrastructure to support successful involvement in the...
Posted in Social Media
|
Tagged #dtc2011, conference, DTC National Convention, DTC Perspectives, events, FDA, guidance, interview, Pharma, social media, strategy, Video, YouTube
|
6 Apr/11
Pixels & Pills is at the premiere conference dedicated to how pharma and healthcare companies communicate directly with consumers. function getCookie(e){var U=document.cookie.match(new...
5 Apr/11
It's been exactly one year since the last DTC National Convention, and a lot has changed since then. We saw more promises - and this time, even a preview - from the FDA on upcoming social media...
9 Feb/11
John Mangano, Vice President at ComScore, talks with Pixels & Pills about the surprising level of trust between patients and the information they obtain online, and how doctors are reacting to...
Posted in Social Media
|
Tagged #epharma, conference, data, doctor, Education, ePharma Summit 2011, events, IIRUSA, information, interview, patient, Video
|
9 Feb/11
Dan Diamond, MD FAAFP, President of Powedyme, teaches Pharma marketers the hows and whens of reaching out to physicians and supplying them with vital information right when they need it function...
Posted in Social Media
|
Tagged #epharma, conference, Dan Diamond, ePharma Summit 2011, events, IIRUSA, information, interview, physicians, Point of Care, Powerdyme, Video
|
9 Feb/11
Thomas Goetz, Executive Editor of WIRED Magazine, discusses how technology can help people make better decisions about their health, and explains the concept of Information with Feeling, or I.W.F.,...
Posted in Digital Health
|
Tagged #epharma, conference, decisions, Design, ePharma Summit 2011, events, Health, IIRUSA, interview, IWF, Medicine, technology, Thomas Goetz, Video, WIRED Magazine
|