We recently chatted with Paul Simms, Chairman of eyeforpharma, the mastermind behind the ‘Pharmasuiticus reps’ YouTube nature “documentary,” which you may have seen doing the rounds in your social networks.
Pixels&Pills: Why did you decide to make this video?
Paul Simms: We find ourselves quite frustrated with the current situation in pharmaceutical sales management. This is still [...]
Tags:Digital Tools·eyeforpharma·Health care·innovation·marketing·Paul Simms·Pharma·pharma reps·Pharmaceutical industry·Pharmasuiticus Rep·Sales·sales reps·sales tools·technology·user needs·Video
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Jason Brandt (@Jasondmg3)
First it [...]
Tags:Digital Tools·engagement·iPad·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·strategy·tablet·Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by DJ Edgerton (@wiltonbound)
Many [...]
Tags:digital strategy·Digital Tools·engagement·innovation·iPad·marketing·mobile·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·technology·tools·Touchscreen·Trends·user needs
Today’s guest blog post comes from Aaron Cohan. Aaron Cohan is the Director of Strategic Solutions for Amerra, an award-winning medical visualization company. He works with life-science companies across all stages of their product pipeline to adopt and develop visualization components that facilitate their communication to meet business objectives.
By Aaron Cohan (@AmerraMedical)
Not long ago, 3D [...]
Tags:animation·communication·content·healthcare·learning·Medicine·mobile·multi-channel·patient education·Patients·procedure·product launch·revenue·ROI·Sales·surgery·tablet·technique·technology·visualizations
1. One of the hardships facing the Pharma industry is its bad reputation. What are some common causes for this issue, and what can Pharma do to disprove them?
Part of the problem stems from a lack of real customer focus. Back in the mid 1980’s, the industry began vacillating about who their real customer was. [...]
Tags:adherence·adoption·adverse event·collaboration·customer·FDA·focus·guidance·information·marketing·mobile·patient·Pharma·physician·relationships·reputation·Sales·social media·Thought Leaders·Video
By Bill Lucas
Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system?
While the pharmaceutical industry carries a bad rap for being slow to adapt to changing technologies, CRM systems have long been a mainstay for managing [...]
Tags:collaboration·community·competition·cooperation·CRM·customer·customer service·data·disease management·distribution·doctors·information·integration·internal·Pharma·quota·relationships·Sales·strategy·technology
By Joe Baumann (@Baums44)
The next time you’re doling out compassion, consider the plight of the corporate training manager – particularly in the regulation-heavy Pharma industry.
Not only is corporate training a challenging task (When was the last time you were excited about a new training initiative?), but the world of social media has also added new [...]
Tags:accountability·communication·Compliance·corporate·employees·Pharmaceutical industry·policy·responsibility·Sales·social media·support·training·Yammer
Hank Parish, Vice President of Sales at Doctor Directory, has gathered key physician opinion leaders to talk about the role of technology and sales in their day-to-day work.
Tags:#efp·conference·Doctor Directory·eComm & Online Marketing·events·eye for pharma·Hank Parish·panel·Pharmaceutical industry·physician·Sales·technology·Thought Leaders·videos
By Andy Smith
Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is “get buy in from the top.” When senior leadership is onboard and champions change, it is more likely to be successful. In truth, buy in needs to happen both [...]
Tags:business·buy in·CEO·digital strategy·finance·goal·initiative·language·market share·marketing·money·Pharmaceutical industry·progess·revenue·risk·ROI·Sales·senior leadership·social media·turnover
Karen Norris from Olympus stops by to chat about Olympus’ line of medical equipment, colorectal awareness, and how her sales force is using the iPod Touch.
Tags:#epatcon·caregivers·colorectal awareness·engagement·ePatient Connections·events·iPod Touch·Karen Norris·medical equipment·Olympus·Patients·Sales·Video
