Tag Archives: Sales

A Multifaceted Strategy

By Andy Smith Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage...
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New Jobs in Pharma: Interactive New Media Social Web Guru

By Sven Larsen (@zemoga) Which came first the Pixel or the Pill? Thats what were often asked when people talk to us about our media and marketing efforts. Of course, the real question theyre...
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The Sales Force of the Future

By Dan Bobear (@dbobear) A salesman has got to dream it comes with the territory. Playwright Arthur Miller wrote that quote in 1949, but for todays pharmaceutical sales force, the words still...
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Changing How We Communicate with Doctors

By Todd LaRoche (@toddlaroche) Its no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely and challenging...
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Outsourcing

By Jason Brandt (@Jasondmg3) When budgets are tightening, but just as much work still needs to be accomplished, that leaves only one option: figure out a way to do it cheaper. In pharma, as in...
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Productivity Applications for Pharma Sales

This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles. By Bob Mason (@BobMasonPalio) With...
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Why the Core Visual Aid is DEAD…Vive la IVA!

By Paul Harrington R.I.P., CVA. Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it. The CVA or Core Visual Aid the most commonly used sales tool...
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Conversation Starters: Rep Access Tools

Back in February, Damon Caiazza of GSW gave us a few good reasons not to abandon the sales force. Now he's back with another guest blog post packed with advice on how sales representatives can...
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Why You Shouldn’t Abandon Your Sales Force

We were lucky enough to interview Damon Caiazza of GSW at the e-Pharma Summit a couple of weeks back. Damon's insights generated a lot of buzz in the industry and he kindly offered to follow up on...
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Is Your Doctor on Yelp?

By Russ Ward (@russcward) Do you use Yelp? It's a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients...
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Using Digital Tools to Empower Your Shrinking Sales Force

By DJ Edgerton Yes, your sales force is shrinking. It has been for a while now. It's a scary idea - with fewer interactions with doctors, you worry, how can you succeed? We have some thoughts....
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