Tag Archives: e-patients

TAKING THE PULSE OF THE E-PATIENT: A FULL 360 APPROACH TO UNDERSTANDING ENGAGEMENT

By Spitz (@SpitzStrategy) Heard But Not Yet Understood Every movement has a spokesperson at the core, a charismatic individual who defines, delivers, and drives the messaging and call-to-action....
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How Digital Tech Has Changed Long-Term Patient Care

by Krissy Goelz (@krisgoelz) We here at Pixels & Pills are well-known for our vocal support of digital technology and its place in healthcare - how its helped medicine and care to advance and...
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FaceTime and HIPAA and Doctors – Oh My!

by Krissy Goelz (@krisgoelz) At this point, news editors must have a macro so they dont have to type out a lede about how Apple products are breaking ground in another field. The latest is...
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Disney’s Phineas & Ferb: Teaching Pharma About Faith & Fearlessness

By Sven Larsen (@zemoga) In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift...
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Issues in DTC: New Approaches to Patient Compliance

By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...
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