By Sven Larsen (@zemoga)
You probably know that you should be telling stories in your work. But do you know how?
The concept of storytelling as an art form gained prominence in recent years in the business world – but I’d argue that it’s a back-to-basics survival mechanism more than a trend. We all work long hours, [...]
Tags:attention·Blogs·brand·celebrities·commercials·conversation·data·different·Facebook·information·lecture·marketing·medium·mythology·narrative·pictures·presentation·print·social media·storytelling·television·transmedia·Twitter·variety·Video
By Tiffany Ryan (@TiffanyRyan)
I remember the day the of the Challenger explosion vividly. I was home from school sick on the couch, excited to watch the shuttle launch. I remember yelling to my mom, “I think the shuttle just exploded” and being glued to the TV for the rest of the day, mourning with the [...]
Tags:accuracy·agenda·apology·citizen journalism·crisis·disaster·donation·Earthquake·Haiti·information·internet·Japan·media·News·philanthropy·platform·real time·social media·society·technology·television
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
By DJ Edgerton (@wiltonbound)
The first quarter of 2010 gave us startling, literally earth-shaking, events in Haiti and Iceland, and the shocking [...]
Tags:BP Oil Spill·customers·Deepwater Horizon·disaster·drilling·endangered·fishing·Gulf of Mexico·Health·killed·problem solving·public relations·sympathy·television·threat·Tony Hayward·tourism
By Sven Larsen (@zemoga)
In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift bag, which included a feature about the popular Disney Channel cartoon, Phineas & Ferb. I had combed through most of [...]
Tags:cartoon·community·DDMAC·demographic·Disney·doctors·e-patients·faith·FDA·fearless·guidance·industry·Pharma·Phineas & Ferb·regulations·social media·television·Thomas Abrams
By Kimberly Reyes (@CommDuCoeur)
It’s the low-brow reality show that’s captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTV’s Jersey Shore follows the (often drunken) antics of eight Italian-American housemates vacationing in a summer share at Seaside Heights, NJ. Among them are Mike “The Situation” Sorrentino, a womanizer with rock-hard abs dedicated [...]
Tags:brand·campaign·demographic·Design·Jersey Shore·logo·marketing·MTV·objectives·personality·philosophy·spokesperson·television
By DJ Edgerton (@wiltonbound)
“My show was so personal, I made it feel like you and I were the only ones there. And I’d say: ‘Boys and girls, come here. Uncle Jack wants to tell you something. You go get Mother or Daddy, Grandmother, Grandfather, whoever is in the house. You go [...]
Tags:exercise·fitness·gym·healthy living·Jack LaLanne·marketing·product·recall·television·workout
By Jason Brandt (@Jasondmg3)
In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in favor of half-sized 15-second increments. He goes on to specify that while there was a small increase in all national 15-second TV spots – so overall, short ads [...]
Tags:ads·advertising·audience·brand·commercials·communication·cost·market share·Marketing and Advertising·online·OTC·retention·ROI·television
By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]
Tags:Blogs·brand·Facebook·FDA·healthcare·marketing·message·Nielsen·Patients·Pharma·radio·relationships·social media·social networks·television·traditional media
This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]
Tags:advertising·branding·Cialis·commercials·creativity·Cymbalta·Detrol·DTC·innovation·Lunesta·marketing·media·Patients·Pfizer·Pharma·Pristiq·social media·television·Trends·Zoloft
