Tag Archives: Hospital

PHARM FRESH: Ed Bennett Talks About His Resource List for Hospitals Looking Into Social Media

Ed Bennett, the Director of Strategy at University of Maryland Medical Center, helps hospitals implement effective social media strategies by explaining the importance of engaging the patient...
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PHARM FRESH: Jennifer Dyer talks about how Ohio State University Hospital Uses Social Media

Jennifer Dyer talks e-mailing with patients, instant health reporting through Facebook, and using Twitter and YouTube to unify advocacy messages. She also shares exciting information about a new...
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PHARMA 101: Roles and Responsibilities in the Online Conversation

This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know. By Rob Kempton...
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Interview with Hope Phones’ Tierney O’Dea

Back in February, we held a tweetup and phone drive at the 10th Annual ePharma Summit in NYC to benefit HopePhones.org. We interviewed Tierney O'Dea about how she became involved with Hope Phones...
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Social Media All-Stars: Hospitals

By Sven Larsen (@zemoga) As we pointed out on March 9, involved, passionate patients are some of the all-stars of social media, bringing their hard-earned expertise forward to influence and opine...
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Technology and Transplants

By Russ Ward (@russcward) Theyve been happening for over a hundred years, and millions of people around the world need them. What are they? Today we're talking about organ transplants, one of the...
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Tech Forecast: Geotracking

Image courtesy of Max Gladwell By Bob Mason (@BobMasonPalio) Foursquare, Gowalla and other mobile location-based apps are changing peoples behavior. "Checking in is gaining momentum as individuals...
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Patient 2.0: The Consumer’s Healthcare Experience

By DJ Edgerton The recurring series of Patient 2.0 posts looks at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can...
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