Tag Archives: online

8 Sep/10

The Customer of Tomorrow

By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...

Posted in Social Media | Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks | Leave a comment

2 Sep/10

4 Things Pharma Marketing Can Learn from Other Industries

By Guy Mastrion (@gmastrion) Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities...

Posted in Social Media | Tagged brand, business, consumer needs, Education, experience, finance, innovation, marketing, mobile, online, OTC, Pharmaceutical industry, product details, regulation, retail, social media, technology, workforce | 2 Comments