Photo courtesy of Vernon Research
By Carl Turner (@leftyrightbrain)
Social media is one of the biggest shifts in modern business. Twitter boasts 50 million Tweets each day – that’s 600 per second. Facebook has more than 500 million active users. A new member joins LinkedIn every second. With all this information available in real time, how are [...]
Tags:analyze·brand·business·complaint·conversation·diabetes·habit·insight·interactive·LinkedIn·listening·marketing·monitor·opportunity·patient·platform·product·profit·promotion·relationship·social media·strategy·target·Twitter
By Dan Bobear (@dbobear)
In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession, they’re ready to get back to business and get back to planning for the future.
For Pharma, that means being able to keep up with the quickly emerging and [...]
Tags:audience·brand·communication·community·connect·doctor·economy·engage·future·health advocate·innovation·leadership·listening·marketing·opportunity·patient·planning·promote·smartphone·Social network·strategy·technology
By Jason Brandt (@Jasondmg3)
In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in favor of half-sized 15-second increments. He goes on to specify that while there was a small increase in all national 15-second TV spots – so overall, short ads [...]
Tags:ads·advertising·audience·brand·commercials·communication·cost·market share·Marketing and Advertising·online·OTC·retention·ROI·television
By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]
Tags:brand·business·consumer needs·Education·experience·finance·innovation·marketing·mobile·online·OTC·Pharmaceutical industry·product details·regulation·retail·social media·technology·workforce
By Andy Smith
Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43 percent increase compared to one year ago. In the UK, social media has overtaken every other online activity.
Pharmaceutical companies still rely [...]
Tags:Blogs·brand·Facebook·FDA·healthcare·marketing·message·Nielsen·Patients·Pharma·radio·relationships·social media·social networks·television·traditional media
By Bob Mason (@BobMasonPalio)
Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to interact and learn about their customers, prospects, competitors and even their own employees. Twitter alone boasts 50 million Tweets each day – that’s 600 per second.
To support [...]
Tags:Blogs·brand·Facebook·Google·LinkedIn·marketing·Search Engine Optimization·Twitter·Wikis·YouTube
