Tag Archives: brand

3 Jun/11

Trans-Media Storytelling

By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...

Posted in Digital Health, Social Media | Tagged attention, Blogs, brand, celebrities, commercials, conversation, data, different, Facebook, information, lecture, marketing, medium, mythology, narrative, pictures, presentation, print, social media, storytelling, television, transmedia, Twitter, variety, Video | Leave a comment

26 Apr/11

Social Media All-Stars: Pharma Brands

This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here,...

Posted in Social Media | Tagged ADHD, advertise, aggregation, Blog, brand, cause, community, consumer, experience, Facebook, health services, history, industry, information, nonprofit, opportunity, Pharma, philanthropy, positive, practical, recalls, reputation, social media, Video, widget, YouTube | 1 Comment

15 Apr/11

New Changes for Facebook, New Perspective for Pharma

UPDATE 4/20/2011: As of the publish date of this post, none of the information contained here has been confirmed by any official sources, either direct from Facebook or any leading media...

Posted in Social Media | Tagged adverse events, approval, brand, changes, comment, content, conversation, disable, discrtion, discussion, drug, Facebook, industry, initiatives, Pharma, photos, policy, prescription, regulations, sharing, social media, strategy, user generated content, videos, vigilance, wall, whitelisting | 7 Comments

24 Feb/11

Fostering an Effective Web Culture: Improving your Companys Website Value

By Jon Fisher (@jmfisher) If you build it, will they come? Increasingly for companies hoping to tap into the power of the Web, the answer is: Not without some serious thought and hard work. But...

Posted in Social Media | Tagged brand, channels, coding, communication, Google, marketing, results, strategy, web culture, website, Wordpress | 2 Comments

18 Feb/11

Defining Moments of 2010: February

The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. By DJ Edgerton...

Posted in Digital Health, Social Media | Tagged brand, celebrity, charity, crisis management, defining moments, honor, integrity, lesson, media, public relations, representative, social media, spokesperson, sponsorships, transparent | Leave a comment

4 Feb/11

Viva Voce!

By Tiffany Ryan (@TiffanyRyan) Its every marketers dream goal: How do you create brand advocates, people who are willing to not only use your brand, but tell others how great it is? While Word of...

Posted in Social Media | Tagged advocate, Blogs, brand, business, consistency, engagement, Facebook, influencer, marketing, message, monitor, platform, product review, realtionship, social media, Twitter, word of mouth | Leave a comment

27 Jan/11

Marketing Advice from MTV’s Jersey Shore

By Kimberly Reyes (@CommDuCoeur) Its the low-brow reality show thats captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTVs Jersey Shore follows the...

Posted in Social Media | Tagged brand, campaign, demographic, Design, Jersey Shore, logo, marketing, MTV, objectives, personality, philosophy, spokesperson, television | Leave a comment

19 Jan/11

Gerson Lehrman Group’s Jacquelyn Nicholson Helps Marketing & Brands Grow Their Strategies into New Media

Jacquelyn Nicholson, Life Sciences Business Development at Gerson Lehrman Group, points out that there isn't anything new in mobile technology and the discussion should be focused on understanding...

Posted in Social Media | Tagged audience, BDI, brand, case studies, consolidation, events, Gerson Lehrman Group, Jacquelyn Nicholson, marketing, Mobile Healthcare Communications, new media, phone, roundtables, tablet, Video | Leave a comment

10 Jan/11

Communicating Culture through Social Media

By Mary Kate Hallahan Most people get their news through the Internet these days. That change has replaced the weekend ritual of picking up the Sunday Times not just for news, but to see if...

Posted in Social Media | Tagged brand, career site, classified, communicate, Communities, connection, culture, employment, internet, job, News, opportunity, Pharma, qialifications, salary, social media, story, success, talent, technology, Video | 1 Comment

6 Jan/11

Messaging Madness

By Jon Fisher (@jmfisher) Is e-mail destined to go the way of postal mail? While e-mail is nearly ubiquitous and remains a popular form of communication among business users, speculation that new...

Posted in Social Media | Tagged brand, business, chat, communication, Compliance, e-mail, equity, Facebook, management, messaging, network, organize, Pharma industry, regulations, silo, technology, time-sensitive, Web | 1 Comment

15 Dec/10

A Focus Group At Your Fingertips

Photo courtesy of Vernon Research By Carl Turner (@leftyrightbrain) Social media is one of the biggest shifts in modern business. Twitter boasts 50 million Tweets each day thats 600 per second....

Posted in Social Media | Tagged analyze, brand, business, complaint, conversation, diabetes, habit, insight, interactive, LinkedIn, listening, marketing, monitor, opportunity, patient, platform, product, profit, promotion, relationship, social media, strategy, target, Twitter | Leave a comment

29 Oct/10

Future Vision

By Dan Bobear (@dbobear) In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession,...

Posted in Digital Health | Tagged audience, brand, communication, community, connect, doctor, economy, engage, future, health advocate, innovation, leadership, listening, marketing, opportunity, patient, planning, promote, smartphone, Social network, strategy, technology | Leave a comment