Tag Archives: technology
More to Follow: Pixels & Pills Favorite Pharma Folks, Part II
By Kimberly Reyes (@CommDuCoeur) Last August, Pixels and Pills provided you with a handy "whos who list of 10 Pharma Twitterers that we cant get enough of. Were calling this year "the year that...
Posted in Digital Health, Social Media
Tagged Blogs, communication, Communities, digital strategy, Education, Health care, innovation, marketing, Opinion, Pharma, social media, Social network, technology, Thought Leaders, Trends, Twitter
12 Comments
For The Healthcare Community, There’s An “App” For That
By Marty Hardin (@mjhardin) Whats so great about the iPad? Okay, lets get this clear up front. I havent seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of...
Posted in Digital Health
Tagged Apple, communication, Compliance, Customer relationship management, Design, Digital Tools, Education, Health care, innovation, iPad, Patients, technology, Touchscreen, Trends, User interface
3 Comments
Will you be at the 10th Annual DTC National Conference?
Next week, 600 of the worlds leading pharmaceutical executives and marketing professionals will gather in our nations capital for the 10th Annual DTC National Conference. From April 7th to April 9th,...
Posted in Digital Health, Social Media
Tagged advertising, communication, Conferences, creativity, digital strategy, Direct-to-consumer advertising, DTC National Advertising Awards, DTC National Conference, Education, Health Care Reform, innovation, marketing, media, Pharma, social media, technology, Thought Leaders, Top 25 DTC Marketers
3 Comments
Mobile Health Records and Security
By Russ Ward (@russcward) We all agree that going mobile is easier. Some of us even argue that going mobile is better. But is going mobile safer? When it comes to electronic health records (EHR),...
Location, Location, Location
By DJ Edgerton (@wiltonbound) Microblogging? Sooo 2008. If you listen to the hype that emanated from SXSW, it's all about location, location, location. Not very long ago, the idea to make it...
Posted in Social Media
Tagged communication, Compliance, digital strategy, drug safety, Education, Facebook, Foursquare, Google, Microblogging, mobile, Patients, Pharma, social media, Social network, SXSW, technology, Twitter
1 Comment
Attention To Detail: The FDA Is Watching You
By Ian DeMeritt, PhD (@idemeritt) As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues...
Posted in Social Media
Tagged advertising, Compliance, DDMAC, digital media, digital strategy, drug safety, Education, FDA, Pharma, technology, Web Design, World Wide Web
2 Comments
The Woes of R&D
By Russ Ward (@russcward) The most recent McKinsey Quarterly offered a report called "The Road to Positive R&D Returns." Essentially, it said that traditional small molecules are no longer a...
Posted in Digital Health
Tagged biologics, business, development, innovation, Pharmaceutical industry, research, technology
1 Comment
Back to Basics: The Doctor Will See You Now
This new series on Pixels & Pills will focus on the importance of revisiting traditional ways of thinking. By Sven Larsen (@zemoga) Dr. Jay Parkinson is at the bleeding edge (pun intended) of...
Posted in Social Media
Tagged doctors, Health Care Reform, innovation, mobile, Patients, technology
4 Comments
Patient 2.0: The Hospital
In a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help...
Posted in Digital Health, Social Media
Tagged Health Care Reform, physicians, safety, sleep, technology
1 Comment
Why You Shouldn’t Abandon Your Sales Force
We were lucky enough to interview Damon Caiazza of GSW at the e-Pharma Summit a couple of weeks back. Damon's insights generated a lot of buzz in the industry and he kindly offered to follow up on...
Posted in Digital Health
Tagged #epharma, communication, digital strategy, e-pharma summit, marketing, Pharma, Pharmaceutical industry, Sales, technology, Trends
1 Comment
Why There’s No Time Like the Present
By DJ Edgerton (@wiltonbound) Serious business. Creative. Cutting-edge. Elegant. Useful. I bloody love the modern world! Brilliant. We're not ones to "tweet" our own horn. But that's...
Posted in Digital Health, Social Media
Tagged communication, data, Design, Digital Tools, Education, innovation, Pharma, Pharmaceutical industry, social media, technology, Twitter, User Experience, user needs
Leave a comment
Are You Ready for GPS Medicine?
By Russ Ward (@russcward) Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that's just been posted called "Your Health Depends on Where You Live". He...