Next week, 600 of the worlds leading pharmaceutical executives and marketing professionals will gather in our nations capital for the 10th Annual DTC National Conference. From April 7th to April 9th, the industrys thought leaders plan on discussing significant factors shaping the direct-to-consumer pharma marketing landscape, positioned around this years themes of the economic crisis, healthcare reform, mastering the “media mix, and creative innovation.
In addition to attending the DTC National Advertising Awards dinner and The Top 25 DTC Marketers luncheon, participants will gain insight through relevant case studies, the latest market research, forums led by the best in the biz, and networking opportunities. This years highlights include an exclusive Medical Device Marketing workshop for Gold Pass holders, a panel and meet-and-greet with Governor Howard Dean, former chair of the Democratic National Committee, and speakers from Pfizer, Novo Nordisk, and DDMAC.
Pixels and Pills remains devoted to sharing insight and breaking ground in pharmaceutical marketing, and we consider the exciting changes and challenges facing the direct-to-consumer field a critical part of the dialogue. DTC advertising is a vehicle through which patients are informed about potential health risks and encouraged to explore their treatment options. In addition to empowering the patient, DTC delivers them to the doors of many physicians, fostering strong cooperative relationships based on transparency and trust.
Some major events have occurred in the past year that will heavily impact the DTC industry. In response to the economic recession, top drugmakers redirected their advertising efforts away from traditional channels and into more cost-efficient alternatives. The debate over healthcare reform is putting pharma under the magnifying glass, with lawmakers reconsidering the rules and regulations presiding over the industrys advertising efforts. Marketing professionals are recognizing the power of the Internet and social media, but still need to address the concerns of budget, regulations, and how DTC fits into their strategies. Despite the Plavix gurney and the Pristiq wind-up doll, 2009 brought some pretty forgettable commercials to the small screen, putting pressure on ad execs to step up their game.
All these issuesand morewill be addressed at this years DTC National Conference, and Pixels & Pills will be there bringing exclusive behind-the-scenes action to you live with video interviews of key speakers and major industry personalities. Meet the contributors as we talk to the movers and shakers of the DTC world, and keep visiting our website for up-to-the-minute news and video from the three-day event.
2010 is the year everything changes in Healthcare. We’re looking for pharma industry experts and executives to interview via phone or at the DTC event in Washington DC next week. Will you be at the 10th Annual DTC National Conference? Let us know by e-mailing us at firstname.lastname@example.org wed love to talk to you!