Tag Archives: SEO
iProspect’s Casey Williams Lends Us Her Insight on Search Marketing and Talks DTC
Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO...
Posted in Social Media
Tagged #dtc2011, Casey Williams, conference, DTC National Convention, DTC Perspectives, events, interview, iProspect, life sciences, search, SEO, social media, Twitter, Video
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Semantic Filtering
By Russ Ward (@russcward) Wait, wait, come back! I know words like "semantic filtering can make non-tech people cringe and tune out. But I promise, this will be a user-friendly post. And it...
Posted in Social Media
Tagged coding, command, competitor, context, customer, developer, devices, Google, iTunes, manners, marketing, metrics, Pandora, Pharma, search, SEM, semantic filtering, SEO, stakeholder, technology, website
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Getting The Most From Your Search Campaign
By Scott Neverett People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues....
Posted in Social Media
Tagged campaign, clinical trial, community, engagement, Google, multichannel, Patients, Pharma, research, search, SEO, social media, treatment, Web
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Tech Forecast: HTML5
Photo courtesy of Social Media SEO By Dan Licht (@thedvl) In a few weeks, I'll be writing about my thoughts on Flash and its capabilities and limitations. Today well look at what might be the...
Posted in Digital Health
Tagged advertising, Design, Flash, HTML5, monetization, SEO, technology
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How to Whip Your SEO in to Shape
By Russ Ward (@russcward) In recent weeks I have been looking for a very direct analogy that describes search engine optimization. Well I grappled with ideas like car maintenance, custodian...
Posted in Digital Health
Tagged communication, Digital Tools, SEO, technology, User Experience, Web Design
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Do We Need FDA Hearings on SEO & User Experience?
By Sven Larsen (@zemoga) How much attention should the government be paying to social media? As the Pixels and Pills team gears up for their coverage of the FDA hearings on social media, I've been...
Posted in Social Media
Tagged communication, Compliance, Digital Tools, Education, FDA, Health care, Opinion, Patients, SEO, social media, Trends, User Experience, user needs
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