Tag Archives: Education
Interview with AstraZeneca’s Earl Whipple
Earl D. Whipple is the Senior Director of Business Communications and Digital Media for AstraZeneca. In an effort to drive online visibility and digital engagement for one of the world's leading...
Why the Core Visual Aid is DEAD…Vive la IVA!
By Paul Harrington R.I.P., CVA. Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it. The CVA or Core Visual Aid the most commonly used sales tool...
Posted in Digital Health, Social Media
Tagged creativity, Design, Digital Tools, drug safety, Education, innovation, interactive, marketing, Opinion, Pharmaceutical industry, Sales
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Healthcare Scares
This post continues our week-long theme of government regulation with a discussion on why it's important for consumers to engage with with Pharma companies. By Russ Ward (@russcward) Every one of...
Posted in Social Media
Tagged communication, Communities, Compliance, DTC, Education, FDA, Health care, Legal Issues, marketing, Patients, Pharma, social media, technology
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Pharma’s Bill of Rights
This post is the first in a week-long series that asks "What would the government regulate?" We'll be talking about government concerns, healthcare scares, the impact of reform, and more. By Sven...
Posted in Social Media
Tagged balance, communication, drug safety, Education, FDA, Legal Issues, marketing, Pharmaceutical industry, transparency
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Healthcare Creative Showcase
This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...
Posted in Social Media
Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website
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Revolution meets reform: can social media help shrink health disparities in the United States?
By Jim Mittler, PhD, Medical Director (@jim_mittler) We all know that the social media revolution is happening and it cannot be stopped¢‚Ǩ"this is according to the exponential growth of...
Posted in Social Media
Tagged #fdasm, #hcsm, American Recovery and Reinvestment Act of 2009, communication, Communities, Digital divide, digital strategy, drug safety, Education, Facebook, Health care, Health Care Reform, innovation, Legal Issues, mobile, patient portal, Patients, Pharmaceutical industry, social media, technology, United States, WebMD, YouTube
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Who’s Talking to Doctors About Your Product?
By Sven Larsen (@zemoga) Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut...
Posted in Social Media
Tagged Blogs, communication, detailing, Education, marketing, Physician Social Networks, social media, technology, Trends, user needs
5 Comments
Join Pixels & Pills at the 2nd Annual Social Communications & Healthcare: Case Studies & Roundtables!
In the past year or so, it has become an indisputable fact among the healthcare community that social media has become an important vehicle for facilitating change within the industry. From medical...
Posted in Digital Health, Social Media
Tagged digital strategy, Education, events, FDA, media, Pharma, social media, technology, Thought Leaders, Trends
9 Comments
Health Technology in the Un-Wired World
This post is part of our new series on digital health education, in which we inspect the impact of technology in delivering important healthcare information to various parties, from populations in...
Posted in Digital Health
Tagged communication, Communities, Developing country, Education, Facebook, Health care, Mobile phone, SMS, technology, Telecommunication
3 Comments
The Failed Promise of Virtual Worlds
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them. By Jason Brandt (@Jasondmg3) The phrase "virtual...
Handling Patient Communities
This post is part of a week-long series centered around the theme of communication. This week, well identify important communities and provide tips and guidelines on how to effectively reach them....
Countdown to Dosie: Your Vote Counts!
We don't know if you heard, but there's this little thing called the Dosie Awards. And there's this blog that's a finalist in the Best Industry Observer Category. And...well...it's kind of,...