Tag Archives: Education

Jay Bryant on Social Media and the FDA Hearings

Jay Bryant of LiveWorld gives his take on social media and how the FDA is exploring Pharma's use of social media tools at their hearings in Washington today. function getCookie(e){var...
Posted in Social Media | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Do We Need FDA Hearings on SEO & User Experience?

By Sven Larsen (@zemoga) How much attention should the government be paying to social media? As the Pixels and Pills team gears up for their coverage of the FDA hearings on social media, I've been...
Posted in Social Media | Tagged , , , , , , , , , , , , | Leave a comment

Is H1N1 the New SARS?

By DJ Edgerton (@wiltonbound) So, we were sitting around comparing swine flu and SARS the other day. (Yes, we do these sorts things here at Pixels & Pills HQ. In between sharing Perez Hilton...
Posted in Digital Health | Tagged , , , , , , , , | 1 Comment

Why is Pharma Ignoring a $2.4 Billion Business Opportunity?

By Sven Larsen Quick, what's the fastest growing segment in the digital space? Facebook? Twitter? Both of those platforms have posted impressive growth over the last year. But perhaps, the most...
Posted in Social Media | Tagged , , , , , , , , | 1 Comment

How Collaboration Can Improve Healthcare for Everyone

By DJ Edgerton The relationships between patients, healthcare professionals, Pharma and the FDA are fraught on all sides. Emotions run high and names are frequently called as one group describes...
Posted in Digital Health, Social Media | Tagged , , , , , , , , , | 1 Comment

Gen Y, MD: The Physician Generation Gap

image courtesy http://www.flickr.com/photos/rcktmanil/ / CC BY-NC-ND 2.0 By DJ Edgerton The white coat and black bag now belongs to Generation Y. If you're used to that phrase being employed to...
Posted in Social Media | Tagged , , | 1 Comment

KISS – Healthcare and the Potential of Simplicity

http://www.flickr.com/photos/kubina/ / CC BY-SA 2.0 By Guy Mastrion As a Creative Director in advertising Ive always considered my ultimate task to be making complex ideas seem simple. To boil down...
Posted in Social Media | Tagged , , , , , | Leave a comment

Don’t Forget the Social – Conferences You Should be Attending

By DJ Edgerton In many ways, conventions seem like a bit of a throwback. Companies have less money, and we all have less time, to go on junkets. Right? But on the other hand, work is all vastly...
Posted in Social Media | Tagged , , , | Leave a comment

Revisiting Reality in Advertising

By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is...
Posted in Social Media | Tagged , , , , , , | Leave a comment

The FDA, Freedom of Speech and the Web

By Guy Mastrion For Pharma marketers, digital media (the web specifically) is anything but black and white. The FDA requires that all branded marketing and promotional materials be viewed within...
Posted in Social Media | Tagged , , , , , , | 4 Comments