28 Apr/10
By Sven Larsen (@zemoga) Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut...
4 Sep/09
By DJ Edgerton Earlier this month, Ad Age published an opinion piece by blogger Jonathan Richman titled "No, Pharma's Digital Future Isn't All Social Media: Here's What My Crystal Ball Looks...