Tag Archives: transparency
PHARMAGEDDON AND THE SOCIAL MEDIA ZOMBIE APOCALYPSE
What the record GSK fine should mean for the industry, and how digital health can help By Spitz (@SpitzStrategy) The unprecedented $3 billion penalty against GSK for alleged off-label marketing,...
Defining Moments: WikiLeaks
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. In July 2010, over 90...
Posted in Social Media
Tagged Compliance, conf, confidentiality, online, online security, privacy, security, transparency, wikileaks
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Could Pharma Learn How to be More Open and Cutting-Edge from the FDA?
By Rob Kempton (@manonthemooncon) When you think cutting-edge use of social media, youre probably not thinking of the FDA. While the agency has been criticized for not expediently issuing social...
Posted in Digital Health, Social Media
Tagged access, agency, communication, community, criticize, empower, engagement, FDA, government, guidelines, information, initiative, innovation, monitoring, patient, privacy, real time, social media, transparency
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Generation Y and Health: The Healthcare Revolution
This post continues our new series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
Posted in Digital Health, Social Media
Tagged adoption, application, civic, collaboration, communication, Design, diversity, doctor, e-mail, Education, Generation Y, happiness, healthcare, holistic, independent, inefficiency, iPad, medical information, millennial, patient community, practice management, revolution, sharing, Skype, social media, technology, transparency
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Why your Crisis Communication Plan Needs a Makeover
By Carl Turner (@leftyrightbrain) When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but its...
Posted in Social Media
Tagged Chrysler, conversation, crisis communications, employees, gaffe, Johnson & Johnson, media, mistake, plan, policy, PR, publicity, social media, strategy, stunt, transparency, Twitter
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Tips for Making Your Content King
By Todd LaRoche (@ToddLaRoche) Interactions take place online more so now than ever before. Even if youre not expanding your Web site strategy or participating in social media, chances are your...
Posted in Social Media
Tagged authenticity, authority, Blog, communication, content, Facebook, honesty, influence, newsletter, persuasion, privavy, relationships, social media, storytelling, strategy, transparency, Twitter, vision
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The Application of Offline Skills for Social Media Success
By Todd LaRoche (@toddlaroche) Whether youre just dabbling in social media or if blogging, posting, friending and following are already old hat, your people skills can make or break your social...
Posted in Social Media
Tagged audience, Blog, community, credibility, engagement, etiquette, information, interaction, interest, personality, social media, transparency
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Pharma’s Bill of Rights
This post is the first in a week-long series that asks "What would the government regulate?" We'll be talking about government concerns, healthcare scares, the impact of reform, and more. By Sven...
Posted in Social Media
Tagged balance, communication, drug safety, Education, FDA, Legal Issues, marketing, Pharmaceutical industry, transparency
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NEWS BYTE: CMSS’ “Code for Interactions with Companies”
This news story is part of our week-long discussion around the theme of communication: how to speak to specific healthcare communities, and best practices for pharma executives. By Leah...
Posted in Social Media
Tagged advertising, clinical practice, communication, corporate gifts, digital strategy, grants, independence, marketing, Pharma, social media, sponsorships, transparency
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