Tag Archives: DTC

22 Dec/11

Does the Problem Hold the Solution?

by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...

Posted in Digital Health | Tagged Compliance, DTC, Facebook, HIPPAA, marketing, off-label, Pharma, Pharma industry, Pharmaceutical industry, reporting, social media, Social network, Twitter | Leave a comment

23 Mar/11

Issues in DTC: Social media and mobile technology

By Todd LaRoche (@toddlaroche) Will social media be a category killer, crushing even mobile technologies? Thats an unlikely reality especially if the FDA continues delaying the announcement of...

Posted in Digital Health, Social Media | Tagged #dtc2011, conference, DTC, events, FDA, internet, marketing, medical applications, mobile, multi-channel, profit, smartphone, social media, spending, strategy | Leave a comment

16 Mar/11

Issues in DTC: New Approaches to Patient Compliance

By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...

Posted in Social Media | Tagged #dtc2011, adherence, communication, convention, dialogue, doctor, DTC, e-patients, economy, Epocrates, event, Google Body Browser, healthcare, healthcare outcomes, individuality, information, medication, mobile, patient, patient compliance, patient literacy, personalization, Pharmaceutical industry, responsibility, ROI, University of Oregon | Leave a comment

17 Sep/10

Why Pharma Needs to Lighten Up and Have a Sense of Humor

By DJ Edgerton (@wiltonbound) I think we can all agree that Tourettes syndrome (TS), which affects 3 out of every 1,000 children in the United States, is no laughing matter. But I gotta tell...

Posted in Social Media | Tagged Conditions and Diseases, DTC, Health, humor, marketing, Neurological Disorders, Tourette syndrome, Tourette Syndrome Association, viral | 1 Comment

8 Sep/10

The Customer of Tomorrow

By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...

Posted in Social Media | Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks | Leave a comment

31 Aug/10

5th Annual eyeforpharma eCommunications and Online Marketing Summit

This year, its all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit! Come join the many interesting and inspiring people from the healthcare industry...

Posted in Social Media | Tagged customer, discount code, DTC, esampling, event, eye for pharma, mobile, offline, physician, Shwen Gwee, soc, social media, speakers, storytelling | Leave a comment

6 Jul/10

Changing How We Communicate with Doctors

By Todd LaRoche (@toddlaroche) Its no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely and challenging...

Posted in Social Media | Tagged digital, doctors, DTC, e-detailing, Education, patient, Sales, social media | 2 Comments

25 Jun/10

DTC: Death to Commercials

By Guy Mastrion (@gmastrion) I'm going to speak heresy as an advertising creative director, specifically one working in healthcare. I'm coming to the belief that the FDA should put an end to...

Posted in Social Media | Tagged advertising, branding, commercials, communication, Compliance, creative, creativity, digital, DTC, FDA, marketing, Pharmaceutical industry, TV, Video | 4 Comments

2 Jun/10

How Do You Market Pharma Where DTC is Illegal?

This post will continue our week-long theme of "Pharma Without Borders," which inspects how Pharma companies engage with doctors and patients overseas. By Russ Ward (@russcward) Sometimes we...

Posted in Social Media | Tagged advertising, Canada, communication, DTC, global, Legal Issues, marketing, Mexico, Pharma, Pharmaceutical industry, public relations, strategy | 5 Comments

10 May/10

Healthcare Scares

This post continues our week-long theme of government regulation with a discussion on why it's important for consumers to engage with with Pharma companies. By Russ Ward (@russcward) Every one of...

Posted in Social Media | Tagged communication, Communities, Compliance, DTC, Education, FDA, Health care, Legal Issues, marketing, Patients, Pharma, social media, technology | Leave a comment

4 May/10

This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...

Posted in Social Media | Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft | 4 Comments