Tag Archives: digital strategy

Steve Woodruff of Impactiviti on eHarmony and the FDA

Live from the E-Pharma Summit (#epharma) Steve Woodruff of Impactiviti talks about what it's like to be the "eHarmony of the Pharmaceutical industry" and why the FDA should stay away from...
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Russ Ward of Pixels & Pills on Next Steps for the FDA

Live from the E-Pharma Summit (#epharma) We kick off our coverage of the E-Pharma Summit with an interview with one of our own. Russ Ward talks about the challenges facing the FDA and their...
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Pixels and Pills Takes On Social Media Week

By Sven Larsen (@zemoga) This week is Social Media Week in New York and Pixels & Pills was honored to be invited to participate in the discussions. P & P co-founder DJ Edgerton was...
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The Ever Growing World of Pixels & Pills

By DJ Edgerton (@wiltonbound) & Guy Mastrion (@gmastrion) Exciting news to announce today. Our little blog has expanded in to a full fledged service offering to the Pharmaceutical industry....
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Is It Time to Add Another Rung to the GROUNDSWELL Ladder?

By Sven Larsen (@zemoga) What kind of social media user are you? Forrester Research created a diagram that they called their Social Technographics Ladder (you can read all about it in GROUNDSWELL,...
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Is the FDA Getting Web Friendlier?

By Russ Ward (@russcward) The FDAs Transparency Blog recently unveiled a new initiative, a simple "FDA Basics site with general information about the agency. In addition to the Transparency Blog...
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More Notes From the Design Ghetto

By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking...
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How Pharma Companies are Using Twitter

By Dan Bobear (@dbobear) Twitter is the current "mot de jour and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of...
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How to Connect With Physicians Via Social Media

By Russ Ward (@russcward) We knew we weren't the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can...
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How Barack Obama Can Help Your Business

By DJ Edgerton (@wiltonbound) Have you ever thought of the government as a business partner? Over the holidays I managed to catch up on a lot of reading. The always insightful Chris Brogan had an...
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Are You Ready for 2010?

By Sven Larsen(@zemoga) "All things are ready, if our minds be so." - Henry V, Shakespeare There are a lot of bloggers weighing in with their predictions for 2010 this week. People are...
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Angels We Have Heard… in Pharma?

By Sven Larsen (@zemoga) This is the time of year for celebration, for doing good. This is the time of year that you hear a lot about goodwill toward men. But at work? The closest you're likely...
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