Tag Archives: digital strategy

Thinking Globally About Pharma

By DJ Edgerton Parag Khanna has nothing to do with this blog. He's a political scientist - writer, think-tanker, media pundit. He's been to half the countries on the planet, speaks six languages,...
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Here Comes 2010!

Welcome to the last quarter of 2009! And you know what that means. Well, yes, it does mean that the Aughts are about to end and now we can start listening to people argue over what the next decade...
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Compliancy, Creativity and Consumers – User Interface Design in the Pharma Space

By Guy Mastrion The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes...
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The B.A.S.E. Method – How to Jumpstart Your Social Media Efforts

By DJ Edgerton "If I have seen further it is only by standing on the shoulders of giants." Another Isaac Newton quote, there. Have you tried the BASE Method recently? No, it's not a complicated...
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Is Your Corporate Site Like a Kitchen Junk Drawer?

http://www.flickr.com/photos/cote/ / CC BY 2.0 By Guy Mastrion Not too many years ago the web and digital technologies were just another spoke in the wheel of communications and commerce. Today...
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