Tag Archives: digital strategy
Revolution meets reform: can social media help shrink health disparities in the United States?
By Jim Mittler, PhD, Medical Director (@jim_mittler) We all know that the social media revolution is happening and it cannot be stopped¢‚Ǩ"this is according to the exponential growth of...
Posted in Social Media
Tagged #fdasm, #hcsm, American Recovery and Reinvestment Act of 2009, communication, Communities, Digital divide, digital strategy, drug safety, Education, Facebook, Health care, Health Care Reform, innovation, Legal Issues, mobile, patient portal, Patients, Pharmaceutical industry, social media, technology, United States, WebMD, YouTube
7 Comments
NEWS BYTE: CMSS’ “Code for Interactions with Companies”
This news story is part of our week-long discussion around the theme of communication: how to speak to specific healthcare communities, and best practices for pharma executives. By Leah...
Posted in Social Media
Tagged advertising, clinical practice, communication, corporate gifts, digital strategy, grants, independence, marketing, Pharma, social media, sponsorships, transparency
2 Comments
Join Pixels & Pills at the 2nd Annual Social Communications & Healthcare: Case Studies & Roundtables!
In the past year or so, it has become an indisputable fact among the healthcare community that social media has become an important vehicle for facilitating change within the industry. From medical...
Posted in Digital Health, Social Media
Tagged digital strategy, Education, events, FDA, media, Pharma, social media, technology, Thought Leaders, Trends
9 Comments
Handling Patient Communities
This post is part of a week-long series centered around the theme of communication. This week, well identify important communities and provide tips and guidelines on how to effectively reach them....
The Power of the Mom Blogger
With all this talk of digital solutions, the FDA, and social media, we must never lose sight of what lies at the heart of our dialogue: communication. This week, we'll identify important...
Posted in Social Media
Tagged BlogHer, Blogs, Communities, digital strategy, marketing, Mom, momblogs, mommybloggers, Motrin, Ree Drummond, Social network, technology, The Pioneer Woman
3 Comments
Razorfish Health: Everyone’s Good-Looking Older Brother
This post is part of this week's theme of "Ones to Watch," where Pixels & Pills keeps your list of need-to-know names in the industry up to date. By Kimberly Reyes (@CommDuCoeur) Razorfish is...
Posted in Social Media
Tagged advertising, branding, digital strategy, innovation, marketing, Microsoft, Pharmaceutical industry, Pixels & Pills, Publicis, Razorfish, technology
4 Comments
More to Follow: Pixels & Pills Favorite Pharma Folks, Part II
By Kimberly Reyes (@CommDuCoeur) Last August, Pixels and Pills provided you with a handy "whos who list of 10 Pharma Twitterers that we cant get enough of. Were calling this year "the year that...
Posted in Digital Health, Social Media
Tagged Blogs, communication, Communities, digital strategy, Education, Health care, innovation, marketing, Opinion, Pharma, social media, Social network, technology, Thought Leaders, Trends, Twitter
12 Comments
Will you be at the 10th Annual DTC National Conference?
Next week, 600 of the worlds leading pharmaceutical executives and marketing professionals will gather in our nations capital for the 10th Annual DTC National Conference. From April 7th to April 9th,...
Posted in Digital Health, Social Media
Tagged advertising, communication, Conferences, creativity, digital strategy, Direct-to-consumer advertising, DTC National Advertising Awards, DTC National Conference, Education, Health Care Reform, innovation, marketing, media, Pharma, social media, technology, Thought Leaders, Top 25 DTC Marketers
3 Comments
Location, Location, Location
By DJ Edgerton (@wiltonbound) Microblogging? Sooo 2008. If you listen to the hype that emanated from SXSW, it's all about location, location, location. Not very long ago, the idea to make it...
Posted in Social Media
Tagged communication, Compliance, digital strategy, drug safety, Education, Facebook, Foursquare, Google, Microblogging, mobile, Patients, Pharma, social media, Social network, SXSW, technology, Twitter
1 Comment
Attention To Detail: The FDA Is Watching You
By Ian DeMeritt, PhD (@idemeritt) As printed promotional materials are continually being replaced by flashier electronic detail aids and on-line content, it is not surprising that DDMAC continues...
Posted in Social Media
Tagged advertising, Compliance, DDMAC, digital media, digital strategy, drug safety, Education, FDA, Pharma, technology, Web Design, World Wide Web
2 Comments
Why You Shouldn’t Abandon Your Sales Force
We were lucky enough to interview Damon Caiazza of GSW at the e-Pharma Summit a couple of weeks back. Damon's insights generated a lot of buzz in the industry and he kindly offered to follow up on...
Posted in Digital Health
Tagged #epharma, communication, digital strategy, e-pharma summit, marketing, Pharma, Pharmaceutical industry, Sales, technology, Trends
1 Comment
What Business Are You In?
By DJ Edgerton (@wiltonbound) Are you a products or services company? Some of the Pixels & Pills braintrust has been meeting to discuss company strategies within their organizations and...