Entries Tagged as 'Video'
In Conversation with Tom Cherniak of CMP.LY at BDI Social Communications & Healthcare 2011 Case Studies and Roundtables
July 13th, 2011 · No Comments · Uncategorized
Tags:communication·Communities·community·Compliance·conference·Conferences·Digital Tools·Health·Health care·marketing·Trends·Video
Welcome to the BDI Social Communications & Healthcare 2011 Case Studies & Roundtables
July 13th, 2011 · No Comments · Uncategorized
Tags:communication·Communities·Compliance·conference·Conferences·social media·Social network·Video
Trans-Media Storytelling
June 3rd, 2011 · No Comments · Knowledge, Trends
By Sven Larsen (@zemoga)
You probably know that you should be telling stories in your work. But do you know how?
The concept of storytelling as an art form gained prominence in recent years in the business world – but I’d argue that it’s a back-to-basics survival mechanism more than a trend. We all work long hours, [...]
Tags:attention·Blogs·brand·celebrities·commercials·conversation·data·different·Facebook·information·lecture·marketing·medium·mythology·narrative·pictures·presentation·print·social media·storytelling·television·transmedia·Twitter·variety·Video
Is 2011 Really “The Year of Mobile”?
May 19th, 2011 · 3 Comments · Uncategorized
By DJ Edgerton (@wiltonbound)
The crossroads of pharmaceuticals and digital technology: It’s a fast-paced, fascinating intersection of complexity and creation, regulation and ideas, strategy and innovation. This juncture is exactly where we’ve planted Pixels and Pills, here in our online home as well as physically here on the East Coast. And we’re looking forward to the [...]
Tags:digital·digital pharma west·innovation·interviews·mobile·Pharmaceuticals·social media·technology·trend·Twitter·Video
Social Media All-Stars: Pharma Brands
April 26th, 2011 · 1 Comment · Knowledge, News
This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here, we give them the spotlight to hopefully inspire your efforts in social media.
By Krissy Goelz (@krisgoelz)
While we were looking for [...]
Tags:ADHD·advertise·aggregation·Blog·brand·cause·community·consumer·experience·Facebook·health services·history·industry·information·nonprofit·opportunity·Pharma·philanthropy·positive·practical·recalls·reputation·social media·Video·widget·YouTube
Exhibit Hall Reel from DTC National Convention
April 8th, 2011 · No Comments · Knowledge, News
Tags:#dtc2011·conference·DTC National Convention·DTC Perspectives·events·exhibit·games·sponsor·Video
Context Media’s Rishi Shah Tackles the Challenges of Point-of-Care with Novo Nordisk’s Paul Stevenson
April 8th, 2011 · No Comments · Knowledge, News
Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors.
Tags:#dtc2011·conference·Context Media·diabetes·doctors·DTC National Convention·DTC Perspectives·events·interview·Novo Nordisk·Patients·Paul Stevenson·Point of Care·Rishi Shah·Video
iProspect’s Casey Williams Lends Us Her Insight on Search Marketing and Talks DTC
April 8th, 2011 · 1 Comment · Knowledge, News
Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO coverage at DTC conferences
Tags:#dtc2011·Casey Williams·conference·DTC National Convention·DTC Perspectives·events·interview·iProspect·life sciences·search·SEO·social media·Twitter·Video
eHealthcare Solutions’ R.J. Lewis Shows Us the Benefits of Aggregating Niche Audiences
April 8th, 2011 · No Comments · Knowledge, News
R.J. Lewis, President & CEO of eHealthcare Solutions, discusses how his company’s approach benefits both publishers and marketers, and talks about how the healthcare advertising landscape has changed.
Tags:#dtc2011·advertising·audience·conference·DTC National Convention·DTC Perspectives·eHealthcare Solutions·events·interview·marketing·niche·publisher·R.J. Lewis·Video
Everyday Health’s Mike Keriakos & Crossix’s Asaf Evenhaim Disclose The Results of Their Exclusive Study
April 7th, 2011 · No Comments · Knowledge, News
Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants compare to the conversion rates of brand websites.
Tags:#dtc2011·Asaf Evenhaim·brand website·conference·Crossix·DTC National Convention·DTC Perspectives·events·Everyday Health·interview·Mike Keriakos·patient education·research·ROI·Video
