By Sven Larsen (@zemoga)
It may come as no surprise to many who read this blog that in the design world, Pharma work is often seen as the “red headed stepchild”. Pharma and (to a lesser degree Finance) are seen as unfriendly to creativity because of the strict regulatory environments both fields operate under and the [...]
Tags:creativity·Design·Pharma·Pharmaceutical industry·Thought Leaders·Trends
Katie Couric discusses her Clio Award win for the Stand Up 2 Cancer campaign, bringing together the community, recruiting celebrities, honoring the scientists, and working together towards finding a cure.
Tags:anchor·campaign·CBS·celebrities·Clio Awards·community·contest·creativity·cure·events·Katie Couric·Pharmaceutical industry·scientists·Stand Up 2 Cancer·Thought Leaders·videos
Steve Farrar & Jackie Murray talk about the work they did to promote the Rockford Health System’s DaVinci Surgical Robot.
Tags:BRUNNER·Clio Awards·contest·creativity·DaVinci Surgical Robot·events·Jackie Murray·Pharmaceutical industry·Rockford Health System·Steve Farrar·Thought Leaders·videos
Phil Deschamps, President & CEO of GSW, along with Bruce Rooke, Chief Creative Officer of GSW, talk about GSW’s involvement with the CLIO Awards, and how the changing industry landscape has impacted the event
Tags:Bruce Rooke·change·Clio Awards·contest·creativity·digital·events·GSW·landscape·Pharmaceutical industry·Phil Deschamps·prestige·sponsor·Thought Leaders·videos
By Russ Ward (@russcward)
This fall, the chair of neurology at famed Brigham and Women’s Hospital did something unexpected. He didn’t lead another new study or pioneer a new procedure or publish a peer-reviewed article – he’s done plenty of that already. He co-founded a CME company, which in itself would be a fairly unexpected move [...]
Tags:change·creativity·Education·FDA·innovation·job·move·Pharma·Pharmaceutical industry·social media·surprise·Thought Leaders·Trends
By Dan Licht (@thedvl)
The Great Recession. Are we in it? Are we out of it? Did it ever exist? You can find people who will argue all three sides, but what’s pretty plain is, whatever it is, many of us are dealing with smaller budgets, smaller staffs, and expectations that are just as big as [...]
Tags:barter·clients·collaborators·creativity·data·focus group·goals·innovation·money·partners·recession·research·survey
By Daniel Licht (@thedvl)
Recently Zemoga worked with PSFK on concepts for their new report in conjunction with UNICEF. Now those are some big names. PSFK, for those that don’t know are the leaders in innovative ideas and trend spotting. If I need to explain UNICEF then you need some rethinking of your news sources and [...]
Tags:Augmented reality·creativity·crowdfunding·Design·future·healthcare industry·innovation·mobile·PSFK·SMS·social media·technology·Trends·UNICEF
By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]
Tags:advertising·branding·commercials·communication·Compliance·creative·creativity·digital·DTC·FDA·marketing·Pharmaceutical industry·TV·Video
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York’s Times Square.
By Kimberly Reyes (@CommDuCoeur)
April’s National DTC Conference in Washington DC had its share of highlights – a doctor’s perspective from Howard Dean, loads of laughs from No Kidding, Me Too!’s Joe Pantoliano, and a host of qualified speakers talking about [...]
Tags:advertising·branding·communication·consumer·creativity·experiential·innovation·marketing·patient·Pharma·Trends·User Experience
By Paul Harrington
R.I.P., CVA.
Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it.
The CVA – or Core Visual Aid – the most commonly used sales tool in the armamentarium of pharmaceutical sales is dead, dead, dead. Certainly, for decades it had served us well: it gave [...]
Tags:creativity·Design·Digital Tools·drug safety·Education·innovation·interactive·marketing·Opinion·Pharmaceutical industry·Sales
