By Sven Larsen (@zemoga)
Congratulations, to our co-sponsors, Palio, who won the Vision Award last night at the 21st Annual Med Ad News Manny Awards. The Vision award is given to the idea, concept or initiative that best exemplifies the healthcare agency of the future.
The ever gracious Mike Myers, President of Palio has this to say about the win in a note to his clients … ”
“Were pleased to share the news that we walked off stage last night at the Med Ad News Manny Awards as the winner of the Vision Award. Recognizing agencies for efforts that have the greatest potential to transform the industry in a positive way, the Vision Award recipient best exemplifies the healthcare ad agency of the future.
If youre anything like us, you might wonder what this all means. Well, some of the specifics mentioned about our award-winning efforts include our leadership position in the social media space; our partnership with Zemoga, which resulted in the groundbreaking interactive offering Pixels & Pills; the launch of Health Tweeder (www.healthtweeder.com<http://www.healthtweeder.com> ), a dynamic health-focused Twitter aggregator; and the development of Susurro, a proprietary research study that monitors social media dialogue for pharmaceutical brands.
And while we’re enjoying the recognition, we’d be remiss if we didn’t reach out and thank you for the opportunities you’ve afforded us to produce the great work that led to the award itself. The work and efforts of every agency are dependent upon the clients and brands that they support. We’re truly thankful for the chance that we have to work with you!”
Congrats again to Mike, Guy Mastrion, Lori Goodale and the rest of the Palio team for a well deserved win.