Tag Archives: marketing

16 Apr/10

Humana Closes Out “Ones to Watch Week

By Jason Brandt These days, there is no shortage of reasons to be stressed out about the "I word Im talking about insurance, and from rising rates to falling stocks to healthcare reform, its enough...

Posted in Social Media | Tagged Health Care Industry, Humana, innovation, Insurance, marketing, social media, Thought Leaders | 4 Comments

15 Apr/10

Razorfish Health: Everyone’s Good-Looking Older Brother

This post is part of this week's theme of "Ones to Watch," where Pixels & Pills keeps your list of need-to-know names in the industry up to date. By Kimberly Reyes (@CommDuCoeur) Razorfish is...

Posted in Social Media | Tagged advertising, branding, digital strategy, innovation, marketing, Microsoft, Pharmaceutical industry, Pixels & Pills, Publicis, Razorfish, technology | 4 Comments

6 Apr/10

Leading the Discussion on Digital Pharma: Talk to Pixels & Pills at DTC!

By Kimberly Reyes (@CommDuCoeur) So Im about five feet tall, dark brown hair, brown eyes, in my twenties¢‚Ç¨¬¶why am I telling you all this? Because Im on my way to the DTC National...

Posted in Social Media | Tagged Conferences, Direct-to-consumer advertising, DTC National Conference, events, innovation, marketing, Pharmaceutical industry, Thought Leaders, Trends | 2 Comments

5 Apr/10

More to Follow: Pixels & Pills Favorite Pharma Folks, Part II

By Kimberly Reyes (@CommDuCoeur) Last August, Pixels and Pills provided you with a handy "whos who list of 10 Pharma Twitterers that we cant get enough of. Were calling this year "the year that...

Posted in Digital Health, Social Media | Tagged Blogs, communication, Communities, digital strategy, Education, Health care, innovation, marketing, Opinion, Pharma, social media, Social network, technology, Thought Leaders, Trends, Twitter | 12 Comments

1 Apr/10

Will you be at the 10th Annual DTC National Conference?

Next week, 600 of the worlds leading pharmaceutical executives and marketing professionals will gather in our nations capital for the 10th Annual DTC National Conference. From April 7th to April 9th,...

Posted in Digital Health, Social Media | Tagged advertising, communication, Conferences, creativity, digital strategy, Direct-to-consumer advertising, DTC National Advertising Awards, DTC National Conference, Education, Health Care Reform, innovation, marketing, media, Pharma, social media, technology, Thought Leaders, Top 25 DTC Marketers | 3 Comments

31 Mar/10

Pixels & Pills Interviews Fard Johnmar

PHOTO CREDIT: @fardj By Kimberly Reyes (@CommDuCoeur) When Fard Johnmar founded Enspektos, he set out to deliver innovative healthcare marketing solutions through focused strategy, research, and...

Posted in Digital Health, Social Media | Tagged collaboration, communication, Digital Tools, Education, Fard Johnmar, graphic novel, Health care, innovation, marketing, Path of the Blue Eye, Pharma, social media, Thought Leaders, transmedia | 2 Comments

25 Mar/10

Conversation Starters: Rep Access Tools

Back in February, Damon Caiazza of GSW gave us a few good reasons not to abandon the sales force. Now he's back with another guest blog post packed with advice on how sales representatives can...

Posted in Digital Health, Social Media | Tagged Customer relationship management, e-pharma summit, marketing, Pharma, Pharmaceutical industry, Sales | 5 Comments

23 Mar/10

Reaching Online Nurse Communities: The Heart of the Conversation

by Russ Ward (@russcward) Earlier today, we tweeted about an article from a 2006 issue of Businessweek entitled "Big Pharma's Nurse Will See You Now and recommended that our readers check out the...

Posted in Social Media | Tagged Digital Tools, drug safety, Education, marketing, nurses, Patients, Pharmaceutical industry, social media, Social network, Trends | 4 Comments

22 Mar/10

Back to Basics: Nursing

This new series on Pixels & Pills will focus on the importance of revisiting traditional ways of thinking. By DJ Edgerton (@wiltonbound) I realize that by putting nursing into a series on...

Posted in Social Media | Tagged Health, Health care, marketing, nurses, nursing, patient, Pharmaceutical industry | 4 Comments

18 Mar/10

What Pharma Can Learn from Livestrong.com

By Kimberly Reyes (@CommDuCoeur) In the spirit of this weeks storytelling theme, heres a familiar tale: January 1st rolls around, and you wake up with confetti stuck to your forehead and the faint...

Posted in Social Media | Tagged ADAM, goals, Health, Lance Armstrong, Livestrong, marketing, Pharma, Pharmaceutical industry, resolution, social media, Social network, Support Groups, User Experience | 3 Comments

17 Mar/10

What Pharma Can Learn From Lance Armstrong

By DJ Edgerton (@wiltonbound) If you were to create a time capsule of significant cultural objects from the first decade of the 21st century what would you include? A lot of people would...

Posted in Social Media | Tagged branding, communication, Communities, content, Education, marketing, media, Patients, Pharma, storytelling, Thought Leaders, Trends, User Experience | 3 Comments

26 Feb/10

Why You Shouldn’t Abandon Your Sales Force

We were lucky enough to interview Damon Caiazza of GSW at the e-Pharma Summit a couple of weeks back. Damon's insights generated a lot of buzz in the industry and he kindly offered to follow up on...

Posted in Digital Health | Tagged #epharma, communication, digital strategy, e-pharma summit, marketing, Pharma, Pharmaceutical industry, Sales, technology, Trends | 1 Comment