Tag Archives: marketing
How Barack Obama Can Help Your Business
By DJ Edgerton (@wiltonbound) Have you ever thought of the government as a business partner? Over the holidays I managed to catch up on a lot of reading. The always insightful Chris Brogan had an...
Angels We Have Heard… in Pharma?
By Sven Larsen (@zemoga) This is the time of year for celebration, for doing good. This is the time of year that you hear a lot about goodwill toward men. But at work? The closest you're likely...
Posted in Social Media
Tagged advertising, communication, Communities, community outreach, Customer relationship management, digital strategy, Digital Tools, Education, johnson and johnson, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs
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Can We Fix Pharma’s Trust Issues?
By DJ Edgerton (@wiltonbound) Who do you trust? That's always been a big question when it comes to healthcare. And it's a big question in the world of social media (heck, Chris Brogan even...
Is Your Doctor on Yelp?
By Russ Ward (@russcward) Do you use Yelp? It's a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients...
What’s Your Pharma Wishlist for 2010?
By Sven Larsen (@zemoga) Do you have all your holiday shopping done yet? if you're like most of us you've probably received wish lists from your friends and family, so you know what kind of gifts...
Posted in Digital Health, Social Media
Tagged communication, Communities, Digital Tools, drug safety, Education, FDA, Health care, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends
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Can Innovation Be a Pharma Game Changer?
By DJ Edgerton (@wiltonbound) Are you looking for a real competive advantage in 2010? If I were you I would focus on innovation. Crumpleitup.com turns fun brainstorm projects into reality, to...
Win Some Holiday Reading
By Sven Larsen (@zemoga) Just a quick reminder that you still have a chance to win yourself a free social media library. Thanks to our friends at Wiley Publishing, we're giving away copies of...
Posted in Social Media
Tagged Blogs, branding, contest, digital strategy, Education, marketing, media, social media, Thought Leaders, Trends
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What is the Future of DTC Advertising?
By Steve Dubansky, MD Are you ready for 10 minute long DTC commercials? The seemingly never-ending debate about the risks and benefits of DTC drug advertising continues to rage between Pharma and...
Posted in Social Media
Tagged advertising, branding, Compliance, drug safety, DTC, Education, FDA, Legal Issues, marketing, media, Pharma, Pharmaceutical industry, Risk mitigation, Trends, user needs
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What H1N1 Can Teach Pharma About Marketing
By Guy Mastrion You're probably reading that acronym and feeling fatigued already. But that's kind of the point. The virus was first identified in April and it hasn't left the media spotlight...
Posted in Social Media
Tagged communication, Education, H1N1, marketing, Pharma, Pharmaceutical industry, press, promotion, publicity, Trends
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How You Can Win a Free Social Media Library!
By DJ Edgerton Back in September, Mike shared his digital reading list - newspapers, websites, newsletters and blogs that he loved. We've also given you lists of bloggers, Twitterers - even...
Posted in Social Media
Tagged #pnpsm, communication, contest, Education, marketing, media, Pharma, social media, Thought Leaders, Twitter
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Paul Roellig of BulletinNEWS on the FDA and Publishing
Paul Roellig, CEO of BulletinNEWS explains how restrictions on advertising and social media by the FDA could impact the medical publishing business and cut off valuable sources of information for...
Robert Winder of VuMedi Talks About HCP Concerns and the FDA’s Social Media Policies
Robert Winder, CEO of VuMedi talks about educating Health Care Professionals and how company concerns about FDA Regulations can actually impede information distribution. function getCookie(e){var...