Tag Archives: Communities

PNP Revisited: Personality, Relevance and Trust in Social Media

by Briana Campbell (@MsMatchGirl) Just over a year ago, we interviewed Marc Monseau at BDIs Social Communications and Healthcare conference. The three topics that he brought up then were so...
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After Facebook, the Deluge

by Krissy Goelz (@krisgoelz)Were not the first ones to tell you that Facebook is changing its commenting policy for pharma pages. Lots of our compatriots have done that in recent days. For a...
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Social Media and Privacy

By Carl Turner (@leftyrightbrain) Pharma leaders are coming together at Digital Pharma West for an exciting exchange of innovative ideas in digital communication, especially in a heavily regulated...
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The Changing World of Patient Advocacy

By Jason Brandt (@JasonDMG3) Thanks to social media, patient advocacy is moving from focusing on lobbying government officials on Capitol Hill, towards working more with individuals online to...
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Patient Advocate Alicia Staley Emphasizes the Importance of Involving Patients in Pharma Innovation

Alicia Staley wants Pharma to leverage the importance of active patient communities on social media and understand how to inform and educate their consumers. function getCookie(e){var...
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Communicating Culture through Social Media

By Mary Kate Hallahan Most people get their news through the Internet these days. That change has replaced the weekend ritual of picking up the Sunday Times not just for news, but to see if...
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Pixels and Pets!

By Krissy Goelz (@krisgoelz) Are your kids asking for a new kitten or puppy for Christmas? If so, they're not alone. According to the Humane Society, 39% of US households own at least one of the...
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Children and Disease Stigma – What Are We Doing To Teach Tolerance?

Image courtesy of Disney's Recess By Kimberly Reyes (@CommDuCoeur) As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or...
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Celebrate “Patients Week” with EyeForPharma!

By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...
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Are You Game?: Gaming and the Healthcare Industry

By Todd LaRoche (@toddlaroche) I wasnt more than a small child the first time I hyper-spaced through the galaxy in Asteroids. Within seconds of whizzing past meteors and shooting stars, I was...
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Are You Ready to Get UnNiched?

By Kimberly Reyes (@CommDuCoeur) Seth Godin wrote a blog post that identifies two kinds of schooling: one where "you learn technique, facts and procedures, and one where "you learn to see, learn...
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Interview with Manhattan Research’s Monique Levy

As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior...
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