Tag Archives: Canada
Pfizer’s Kate Bird Talks About the Convergence of Mobile & Social Media and the Trend Towards Consolidation
Kate Bird, Director of Corporate Digital Strategy at Pfizer, discusses why you can't separate mobile from social, convergence through social sharing, and talks about the new Pfizer.com...
Posted in Digital Health, Social Media | Tagged application, BDI, Canada, case studies, consolidation, events, Kate Bird, Mobile Healthcare Communications, Pfizer, phone, roundtables, social media, tablet, Video | 1 Comment
How Do You Market Pharma Where DTC is Illegal?
This post will continue our week-long theme of "Pharma Without Borders," which inspects how Pharma companies engage with doctors and patients overseas. By Russ Ward (@russcward) Sometimes we...
Posted in Social Media | Tagged advertising, Canada, communication, DTC, global, Legal Issues, marketing, Mexico, Pharma, Pharmaceutical industry, public relations, strategy | 5 Comments