Tag Archives: search

11 May/11

Generation Y and Health: Marketing to Millennials

This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...

Posted in Social Media | Tagged access, authenticity, brand advocate, communication, community, decision, digital, diligence, doctor, Generation Y, Health, information, marketing, millennial, mobile devices, motivation, online, parents, relationship, research, search, social media, technology | Leave a comment

10 May/11

GUEST BLOG POST: Dr. Google Is In

Today's guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is...

Posted in Digital Health | Tagged audience, branding, content, Google, Health, information, marketing, media buy, Medicine, mobile, organic search, paid search, query, questions, research, search, search engine, service, strategy, traffic, treatment, update, visibility | 5 Comments

8 Apr/11

iProspect’s Casey Williams Lends Us Her Insight on Search Marketing and Talks DTC

Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO...

Posted in Social Media | Tagged #dtc2011, Casey Williams, conference, DTC National Convention, DTC Perspectives, events, interview, iProspect, life sciences, search, SEO, social media, Twitter, Video | 2 Comments

7 Mar/11

Why blog?

By Andy Smith (@andysmithpalio) Even though there are 126 million blogs available - 73,932 new ones popped up in the last 24 hours many businesses are still gun-shy about blogging. Whats the hold...

Posted in Social Media | Tagged Blog, business, comments, communication, community, conference, connection, content, customer, dialogue, engage, Facebook, ideas, information, interaction, Knowledge, mobile, search, SEO, success, Thought Leaders, Twitter | Leave a comment

14 Jan/11

Semantic Filtering

By Russ Ward (@russcward) Wait, wait, come back! I know words like "semantic filtering can make non-tech people cringe and tune out. But I promise, this will be a user-friendly post. And it...

Posted in Social Media | Tagged coding, command, competitor, context, customer, developer, devices, Google, iTunes, manners, marketing, metrics, Pandora, Pharma, search, SEM, semantic filtering, SEO, stakeholder, technology, website | Leave a comment

13 Sep/10

Getting The Most From Your Search Campaign

By Scott Neverett People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues....

Posted in Social Media | Tagged campaign, clinical trial, community, engagement, Google, multichannel, Patients, Pharma, research, search, SEO, social media, treatment, Web | Leave a comment

10 Feb/10

Amy Cowan of Google on All Things Digital and Pharma

Live From the E-Pharma Summit (#epharma) Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about...

Posted in Digital Health, Social Media | Tagged #epharma, #fdasm, advertising, communication, Communities, data, digital strategy, Digital Tools, e-pharma summit, FDA, Health, media, Pharma, Pharmaceutical industry, search, social media, Thought Leaders, Trends, Video, You Tube | 3 Comments