Tag Archives: research
CMPI’s Robert M. Goldberg, PhD Advocates for Reliable and Trustworthy Medical Information on the Internet
Robert M. Goldberg, PhD, Vice President & Director of Programs at the Center for Medicine in the Public Interest, discusses his new book, Tabloid Medicine, and how the Wakefield fraud has...
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Tagged BDI, case studies, CMPI, events, fraud, internet, mass media, medical information, Mobile Healthcare Communications, phone, research, Robert Goldberg, roundtables, tablet, tabloid, Video, Wakefield
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Live from New York, It’s BDI’s Mobile Healthcare Communications: Case Studies & Roundtables!
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives,...
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Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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A New Way of “Going Viral”
By Sven Larsen (@Zemoga) In the digital world, we often talk about things "going viral" and how easy it is to track how users interact with projects online. Now scientists are starting to apply...
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Tagged Compliance, Digital Tools, Education, geolocation, Patients, research, RFID, Thought Leaders, user needs
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Join P&P at BDI’s Mobile Healthcare & Communications: Case Studies and Roundtables!
These days, your mobile phone isn't just your phone. It's your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the...
Posted in Digital Health
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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Children and Disease Stigma – What Are We Doing To Teach Tolerance?
Image courtesy of Disney's Recess By Kimberly Reyes (@CommDuCoeur) As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or...
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Tagged adherence, adolescent, chronic condition, circle of care, communication, Communities, depression, disease, Education, engagement, epatient, Health, healthcare, innovation, management, marketing, MySpace, National Psoriasis Foundation, Pew Research Center, Pharma, pre-teens, research, social, social media, stigma, technology, teens, treatment, user needs
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Social Networks: Too Much of a Good Thing?
This is your brand on social media. By Sven Larsen (@zemoga) Back in the late summer-early fall, we saw several major consumer-product brands decide that theyre not going to spend marketing and...
Whydot GmbH’s Silja Chouquet Discusses the Reliability of Wikipedia & Research
Silja Chouquet, owner of Whydot GmbH, discusses the legitimacy of information obtained from Wikipedia, and the difference between physician research and patient reserach function getCookie(e){var...
Getting Answers
By Kristin Phillips (@klaphillips) Are you a victim of cyberchondria? That is, do you spend much of your time on Google looking up various symptoms, causes, diseases, treatments, and other...
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Tagged ChickRx, cyberchondria, disease, Education, Google, Health, information, online, Pharma, physician, research, thought leader, WebMD, women
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Girls Get Real
By Danielle Bedard Think pharma and health-related topics cant be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of...
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Tagged credibility, demographic, experts, fitness, Health, humor, information, interactive, menopause, relationships, research, sexual health, useful, women
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