The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
By DJ Edgerton (@wiltonbound)
In May 2010, two of the biggest players in one of the biggest and most controversial industries joined forces. United [...]
Tags:airlines·change·competition·continental united·controversy·digital agency·drug discovery·finances·industry·maneuverability·merger·Mutiny Worldwide·network·pipeline·potential·prank·research·resources·savings·science·SoDA·strikes
By Jason Brandt (@JasonDMG3)
Thanks to social media, patient advocacy is moving from focusing on lobbying government officials on Capitol Hill, towards working more with individuals online to create local change in communities.
Professional lobbyists have always been a cherished or envied part of the patient-advocacy group’s retinue. They’ve had the valuable ability to maneuver Washington’s intricate [...]
Tags:autism·Autism Speaks·change·Communities·diagnosis·disease·engagement·funding·government·grassroots·healthcare·Insurance·issues·Light It Up Blue·lobbyists·patient advocacy·patient care·reasearch·social media·symptoms·treatments
At the end of January, Pixels & Pills announced that our friend Fard Johnmar’s groundbreaking thought leadership event UnNiched is back – kicking things off with a series of breakfasts designed to connect and educate health marketing communications professionals.
Tomorrow is the first breakfast in the series, entitled Mobile Health: Hype and Hope. This breakfast is [...]
Tags:change·conference·dialogue·experience·healthcare·marketing·mobile·Pharma·roundtable·solutions·Thought Leaders·unNiched
Peter Diamandis, MD – famous for his work with the X Prize Foundation – makes a special announcement about Singularity University and its mission to educate healthcare professionals on how the industry will be impacted by rapid technological change.
Tags:#epharma·change·conference·ePharma Summit 2011·events·healthcare·IIRUSA·interview·Medicine·Peter Diamandis·Singualrity University·technology·Video·X Prize
Bob Harrell, Director of Integrated Marketing at Shire Pharmaceuticals, discusses how innovation and advanced technologies like gene sequencing will affect healthcare.
Tags:#epharma·Bob Harrell·change·conference·ePharma Summit 2011·events·healthcare·IIRUSA·interview·Medicine·Shire Pharmaceuticals·Singualrity University·technology·Video
A New Year, a new kind of event!
UnNiched is back this year with a whole new experience designed to transform pharma thought leadership events forever. For proof, check out UnNiched(micro) - a series of intimate breakfasts with leading digital and pharma marketers to talk about the latest and greatest technology that’s shaking up the business. [...]
Tags:change·conference·dialogue·experience·healthcare·marketing·mobile·Pharma·roundtable·solutions·Thought Leaders·unNiched
Phil Deschamps, President & CEO of GSW, along with Bruce Rooke, Chief Creative Officer of GSW, talk about GSW’s involvement with the CLIO Awards, and how the changing industry landscape has impacted the event
Tags:Bruce Rooke·change·Clio Awards·contest·creativity·digital·events·GSW·landscape·Pharmaceutical industry·Phil Deschamps·prestige·sponsor·Thought Leaders·videos
By DJ Edgerton (@wiltonbound)
It’s the fourth quarter of the year, and we know what that means. You’re up to your eyeballs in Planning Documents and Forecasting Spreadsheets and Long-Range This and Near-Term That and you’re going to spend three solid months imagining what the next year or five years or ten years will have in [...]
Tags:campaign·change·client·forecast·marketing·planning·present·results·routine·spreadsheets·strategy
By Russ Ward (@russcward)
This fall, the chair of neurology at famed Brigham and Women’s Hospital did something unexpected. He didn’t lead another new study or pioneer a new procedure or publish a peer-reviewed article – he’s done plenty of that already. He co-founded a CME company, which in itself would be a fairly unexpected move [...]
Tags:change·creativity·Education·FDA·innovation·job·move·Pharma·Pharmaceutical industry·social media·surprise·Thought Leaders·Trends
By Russ Ward (@russcward)
What’s changed in your career in the last decade?
Probably most of the following: your office, your coworkers, the experts, the conventions, the reference books, the terminology, the technology, the measurements of success, the pay grades.
In a word: everything.
So why are we still listening to the platitudes that we thought were smart ten [...]
Tags:business·career·change·conversations·goals·government·interaction·monitor·restriction·rules·social media·success·technology·terminology
