At the end of January, Pixels & Pills announced that our friend Fard Johnmar’s groundbreaking thought leadership event UnNiched is back – kicking things off with a series of breakfasts designed to connect and educate health marketing communications professionals.
Tomorrow is the first breakfast in the series, entitled Mobile Health: Hype and Hope. This breakfast is centered around research that points to both the rapid adoption of mobile technologies, as well as real-world usage data. By understanding the numbers and separating out the “hype,” marketers will be better equipped to design user-friendly applications and campaigns that benefit the consumer.
The breakfast will be led by Jane Sarasohn-Kahn, founder of strategic health consultancy THINK-Health, and author of several groundbreaking reports on health and technology, including “How Smartphones Are Changing Health Care for Consumers and Providers, published by the California Healthcare Foundation in 2010.
Pixels & Pills will be recording the entire breakfast live and bringing you the discussions right from the tables. If you’re in the New York area, there’s still time to register – participation in the breakfast only costs $25! More details below:
Mobile Health: Hype and Hope
February 17, 2011
8:30 10:30 a.m.
CUNY Graduate Center, New York City
Featured Speaker: Jane Sarasohn-Kahn
Learn More & Register
See you tomorrow morning!