Tag Archives: User Experience
Can Innovation Be a Pharma Game Changer?
By DJ Edgerton (@wiltonbound) Are you looking for a real competive advantage in 2010? If I were you I would focus on innovation. Crumpleitup.com turns fun brainstorm projects into reality, to...
How Can Pharma Communicate Better?
By Guy Mastrion (@gmastrion) We've been grousing about how pharma doesn't take its own reputation seriously enough. So we decided, okay, let's be productive and think of ways to better that. First...
Posted in Social Media
Tagged advertising, communication, Communities, drug safety, Education, media, Patients, Pharma, Pharmaceutical industry, Thought Leaders, User Experience
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Is Web MD the 800 Pound Gorilla of Healthcare Information Providers?
By DJ Edgerton WebMD - sine qua non, in online health information. Over 40 million people enter a WebMD search - every month. US News & World Report called it "the Mall of America of health web...
Posted in Social Media
Tagged Communities, data, Health care, Healthcare Information Providers, media, Patients, Pharma, Thought Leaders, User Experience, Websites
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Do We Need FDA Hearings on SEO & User Experience?
By Sven Larsen (@zemoga) How much attention should the government be paying to social media? As the Pixels and Pills team gears up for their coverage of the FDA hearings on social media, I've been...
Posted in Social Media
Tagged communication, Compliance, Digital Tools, Education, FDA, Health care, Opinion, Patients, SEO, social media, Trends, User Experience, user needs
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The New Buzzword for 2010 – Transmedia
By Sven Larsen What is going to be the biggest trend of 2010? The continued growth of mobile platforms (the "third screen")? The practical uses ofaugmented reality?Adobe going to a daily schedule...
Posted in Digital Health, Social Media
Tagged digital strategy, Digital Tools, marketing, social media, storytelling, transmedia, Trends, User Experience
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How Are You Using Your Gift?
By Guy Mastrion I recently finished reading the 25th anniversary edition of The Gift by Lewis Hyde. It remains stellar for anyone involved in the making of art and, maybe even more...
Posted in Social Media
Tagged Design, Digital Tools, innovation, social media, Thought Leaders, Trends, User Experience
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Healthcare Reform – A New Public Option?
By Guy Mastrion Our governments failure to enact a public health plan is ripe with ramifications. Many of which have nothing to do with healthcare, but maybe its not too late to suggest another...
Posted in Social Media
Tagged Health care, Health Care Reform, Opinion, Trends, User Experience
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Patient 2.0: The Consumer’s Healthcare Experience
By DJ Edgerton The recurring series of Patient 2.0 posts looks at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can...
Posted in Social Media
Tagged Digital Tools, Health, Hospital, Medicine, Patients, technology, User Experience, YouTube
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How Social is Your Healthcare Professional?
Surgeons are brilliant but cantankerous. Pediatricians are patient and easy-going. The idea that different medical professions attract different personalities is actually not only stereotypical -...
Compliancy, Creativity and Consumers – User Interface Design in the Pharma Space
By Guy Mastrion The debates never seem to end about the ideal UI design. And the truth is there really is no ideal. However, there is a best-case scenario for just about every situation. It takes...
Patient 2.0: The Consumer’s Healthcare Experience
Second in a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. How can digital technology help the other links in the healthcare chain? #2: The...
Social Media – What Do You Bring to the Party?
By Guy Mastrion Open your Web browser¢‚Ǩ¬¶tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away¢‚Ǩ¬¶ wow, there are a...
Posted in Social Media
Tagged branding, Communities, Facebook, Linked In, marketing, social media, Social network, Twitter, User Experience, You Tube
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