Tag Archives: User Experience

The B.A.S.E. Method – How to Jumpstart Your Social Media Efforts

By DJ Edgerton "If I have seen further it is only by standing on the shoulders of giants." Another Isaac Newton quote, there. Have you tried the BASE Method recently? No, it's not a complicated...
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KISS – Healthcare and the Potential of Simplicity

http://www.flickr.com/photos/kubina/ / CC BY-SA 2.0 By Guy Mastrion As a Creative Director in advertising Ive always considered my ultimate task to be making complex ideas seem simple. To boil down...
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Revisiting Reality in Advertising

By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is...
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Not Just Brochures Anymore

(photo by the Onion) By Dan Licht Pharmaceutical sites aren't just brochure-ware any more. As the world goes online so are it's patients. They are flocking to sites for information and...
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