Tag Archives: User Experience

26 Jan/10

How to Whip Your SEO in to Shape

By Russ Ward (@russcward) In recent weeks I have been looking for a very direct analogy that describes search engine optimization. Well I grappled with ideas like car maintenance, custodian...

Posted in Digital Health | Tagged communication, Digital Tools, SEO, technology, User Experience, Web Design | Leave a comment

23 Jan/10

How Can We Make Healthcare More Social?

By Russ Ward (@russcward) Buying many things can be an outing or an event - or at least a collaborative effort, in which you share links to product listings and discuss pros and cons. But how...

Posted in Social Media | Tagged communication, Communities, data, Digital Tools, Education, Facebook, Health, innovation, IPhone, Patients, social media, Social network, technology, Trends, Twitter, User Experience, user needs | Leave a comment

22 Jan/10

Is the FDA Getting Web Friendlier?

By Russ Ward (@russcward) The FDAs Transparency Blog recently unveiled a new initiative, a simple "FDA Basics site with general information about the agency. In addition to the Transparency Blog...

Posted in Social Media | Tagged #fdasm, communication, digital strategy, Digital Tools, Education, FDA, FDA Basics, Food and Drug Administration, Government 2.0, media, social media, Trends, User Experience | Leave a comment

20 Jan/10

More Notes From the Design Ghetto

By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking...

Posted in Digital Health | Tagged branding, Design, digital strategy, Graphic design, Industrial design, innovation, IPhone, marketing, Patients, Pharma, Pharmaceutical industry, Trends, User Experience, User interface design, user needs | 1 Comment

7 Jan/10

Breaking Out of the Creative Ghetto

By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of...

Posted in Digital Health | Tagged advertising, branding, communication, creativity, Design, Pharma, Pharmaceutical industry, Trends, User Experience | 7 Comments

6 Jan/10

The Doctor’s Office 2.0 is Here

By Sven Larsen (@zemoga) We've written in the past about 2.0 experiences, how digital tools can make almost every aspect of the patient experience better. Well now some of our hypotheticals are...

Posted in Digital Health, Social Media | Tagged communication, Digital Tools, doctors, Patients, physicians, Trends, User Experience, user needs | Leave a comment

5 Jan/10

How to Connect With Physicians Via Social Media

By Russ Ward (@russcward) We knew we weren't the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can...

Posted in Social Media | Tagged communication, Communities, digital strategy, Digital Tools, Education, marketing, media, Pharma, Pharmaceutical industry, physicians, social media, Thought Leaders, Trends, User Experience, user needs | Leave a comment

3 Jan/10

How Barack Obama Can Help Your Business

By DJ Edgerton (@wiltonbound) Have you ever thought of the government as a business partner? Over the holidays I managed to catch up on a lot of reading. The always insightful Chris Brogan had an...

Posted in Social Media | Tagged Customer relationship management, digital strategy, Digital Tools, Education, government, Government 2.0, Legal Issues, marketing, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs | Leave a comment

30 Dec/09

Are You Ready for 2010?

By Sven Larsen(@zemoga) "All things are ready, if our minds be so." - Henry V, Shakespeare There are a lot of bloggers weighing in with their predictions for 2010 this week. People are...

Posted in Digital Health, Social Media | Tagged Apple, Blogs, Cloud computing, Communities, Conferences, digital strategy, Digital Tools, Google, media, social media, technology, Thought Leaders, Trends, User Experience | Leave a comment

28 Dec/09

Angels We Have Heard… in Pharma?

By Sven Larsen (@zemoga) This is the time of year for celebration, for doing good. This is the time of year that you hear a lot about goodwill toward men. But at work? The closest you're likely...

Posted in Social Media | Tagged advertising, communication, Communities, community outreach, Customer relationship management, digital strategy, Digital Tools, Education, johnson and johnson, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs | Leave a comment

23 Dec/09

Can We Fix Pharma’s Trust Issues?

By DJ Edgerton (@wiltonbound) Who do you trust? That's always been a big question when it comes to healthcare. And it's a big question in the world of social media (heck, Chris Brogan even...

Posted in Social Media | Tagged advertising, brand loyalty, branding, communication, digital strategy, marketing, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience | Leave a comment

16 Dec/09

Did You Enter Yet?

By Sven Larsen (@zemoga) One last reminder that in the season of giving, we're giving away free books! REMEMBER THE CONTEST CLOSES THIS SUNDAY, DECEMBER 20TH! Thanks to our friends at Wiley...

Posted in Social Media | Tagged branding, communication, Communities, contest, digital strategy, Education, library, media, social media, Thought Leaders, Trends, Twitter, User Experience | Leave a comment