Tag Archives: communication
How to Whip Your SEO in to Shape
By Russ Ward (@russcward) In recent weeks I have been looking for a very direct analogy that describes search engine optimization. Well I grappled with ideas like car maintenance, custodian...
Posted in Digital Health
Tagged communication, Digital Tools, SEO, technology, User Experience, Web Design
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How Can We Make Healthcare More Social?
By Russ Ward (@russcward) Buying many things can be an outing or an event - or at least a collaborative effort, in which you share links to product listings and discuss pros and cons. But how...
Posted in Social Media
Tagged communication, Communities, data, Digital Tools, Education, Facebook, Health, innovation, IPhone, Patients, social media, Social network, technology, Trends, Twitter, User Experience, user needs
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Is the FDA Getting Web Friendlier?
By Russ Ward (@russcward) The FDAs Transparency Blog recently unveiled a new initiative, a simple "FDA Basics site with general information about the agency. In addition to the Transparency Blog...
How Pharma Companies are Using Twitter
By Dan Bobear (@dbobear) Twitter is the current "mot de jour and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of...
You Might Be a Winner!
Just a quick reminder that we've got prizes waiting for the winners of our "Win a Social Media Library" contest. If you're twitter handle appears below contact sven.larsen@zemoga.com or...
Breaking Out of the Creative Ghetto
By Guy Mastrion (@gmastrion) I had a chat with a fellow creative type over the holidays and he said something that really rubbed me the wrong way. Basically, he bemoaned the conservative design of...
Posted in Digital Health
Tagged advertising, branding, communication, creativity, Design, Pharma, Pharmaceutical industry, Trends, User Experience
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The Doctor’s Office 2.0 is Here
By Sven Larsen (@zemoga) We've written in the past about 2.0 experiences, how digital tools can make almost every aspect of the patient experience better. Well now some of our hypotheticals are...
Posted in Digital Health, Social Media
Tagged communication, Digital Tools, doctors, Patients, physicians, Trends, User Experience, user needs
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How to Connect With Physicians Via Social Media
By Russ Ward (@russcward) We knew we weren't the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can...
Angels We Have Heard… in Pharma?
By Sven Larsen (@zemoga) This is the time of year for celebration, for doing good. This is the time of year that you hear a lot about goodwill toward men. But at work? The closest you're likely...
Posted in Social Media
Tagged advertising, communication, Communities, community outreach, Customer relationship management, digital strategy, Digital Tools, Education, johnson and johnson, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs
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Can We Fix Pharma’s Trust Issues?
By DJ Edgerton (@wiltonbound) Who do you trust? That's always been a big question when it comes to healthcare. And it's a big question in the world of social media (heck, Chris Brogan even...
Is Your Doctor on Yelp?
By Russ Ward (@russcward) Do you use Yelp? It's a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients...
Did You Enter Yet?
By Sven Larsen (@zemoga) One last reminder that in the season of giving, we're giving away free books! REMEMBER THE CONTEST CLOSES THIS SUNDAY, DECEMBER 20TH! Thanks to our friends at Wiley...
Posted in Social Media
Tagged branding, communication, Communities, contest, digital strategy, Education, library, media, social media, Thought Leaders, Trends, Twitter, User Experience
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